The ShillaDuty Free celebrates the opening of its refurbished Incheon Airport store
The Shilla Duty Free has unveiled a recently refurbished store in the concourse of Incheon International Airport.
The new ‘Total Cosmetic Solution Store’ features a line-up of 61 brands and includes prominent names such as Chanel Cosmetics, Dior Cosmetics, Estée Lauder, SK-II, Lancôme, and Sulwhasoo. Other popular brands include Jo Malone, La Mer, Tom Ford, Givenchy, Clarins, and Guerlain. Niche perfume brands such as Le Labo, Penhaligon's Perfume, and Atkinsons Perfume have opened their doors for the first time in the concourse.
According to The Shilla Duty Free, post-COVID-19 the concourse store is “evolving into a destination appealing to global customers as travel gradually resumes and more flights are added”. Notably, after about nine years, the Chanel Cosmetics store is making a comeback in the concourse, “adding vibrancy to the shopping experience”.
To celebrate the store opening, The Shilla Duty Free is offering promotions including up to 50% off selected items. Customers purchasing two cosmetic products receive a 15% discount, and those buying three products get a 20% discount, with an additional 5% off for membership customers. These promotions are subject to each brand's maximum discount rate, and some brands may be excluded. Other promotions include complimentary gifts for purchases from specific brands.
As the only duty free operator simultaneously managing cosmetics and perfume stores in Asia's three major hub airports – Incheon International Airport, Singapore Changi Airport, and Hong Kong Chek Lap Kok International Airport – The Shilla Duty Free said it continues to showcase its competitive edge in the cosmetics and perfume sector.
