The House of Suntory reveals GTR-exclusive Roku Gin Botanical Kasane Edition

The House of Suntory has expanded its Roku Gin portfolio with the launch of Roku Botanical Kasane Edition – a global travel retail exclusive that exemplifies the brand’s signature craftsmanship, seasonal harmony and premium positioning.

Kasane is the Japanese art of perfect layering – colors, textures and shades inspired by the seasons. Roku Botanical Kasane edition embodies this art form, layering botanicals for a richer, deeper flavor. This exclusive expression enhances, then layers Roku’s six signature Japanese botanicals – Sakura flower and leaf, Sencha and Gyokuro teas, Sansho, and Yuzu, all harvested at peak season.

Adding a new dimension to these rebalanced botanicals is a rice distillate that brings layered character, complemented by a smooth aftertaste, resulting in a more intense, elevated expression of Roku’s vibrancy. Roku Botanical Kasane Edition is bottled at 47% AVB (compared with 43% ABV for the Roku core expression), offering a bold yet refined tasting experience for discerning travelers.

Roku Botanical Kasane Edition is making its global travel retail debut this month in Singapore Changi. The international roll-out covers key airport locations in Dubai, India, Hong Kong, Taiwan, London and Paris, and will be supported by a program of high-profile in-store activations.

To elevate the shopping experience – and bring the Kasane layering concept to life – the HPPs will incorporate sampling and a range of luxury branded GWPs.

Additionally, The House of Suntory has collaborated with Chiso, Kyoto’s preeminent Kimono House established in 1555, to create a bespoke bottle label for the Roku Botanical Kasane Edition. This design integrates artistic interpretations of Roku’s six signature botanicals, blending heritage craftsmanship with a contemporary aesthetic.

Nandini Valio, Suntory Global Spirits Senior Marketing Director for Global Travel Retail, said, “We are proud to introduce this new Roku expression exclusively to our travel retail partners. Premium gin remains a high-potential category in the channel, and we believe Roku Botanical Kasane Edition is perfectly positioned to capitalize on this opportunity.

“This elevated GTR-exclusive is more than just a new expression – it offers a truly special experience that travelers won’t find anywhere else.”

Underlining Roku Botanical Kasane Edition’s versatility and layered botanical depth, recommended serves include the Kasane Gin Fizz cocktail.