TFWA board at the event's closing press conference
On May 16, the final day of TFWA Asia Pacific Exhibition & Conference, TFWA President Erik Juul-Mortensen, led a media briefing to close the conference. The key message: the association is extremely happy with the turnout and performance of this year’s event.
Offering a great atmosphere, Juul-Mortensen said the opening cocktail, which welcomed a record-setting 1,181 guests for Singapore (vs. 1,016 guests in 2023) set the tone for the week.
Pleased with the change in conference program and speaker line-up, he noted “it’s going to be a tough one to beat in Cannes.” More than 1,500 people attended the conference.
Still to be finalized, he also reported that the number of visitors is up compared to last year.
See below for facts & figures:
- Number of exhibitors: 234 (vs. 200 in 2023)
- Total square footage: 9.750 square meters
- Number of new exhibitors (or returning post-absence): 75
- Number of pre-arranged meetings set via the ONE2ONE service: 1,312
- Number of guests at the TFWA AP lounge: 600+ per evening
- Number of guests at the Singapore Social Club “Full Moon Party”: 650 (a record number)
- Number of TFWA i.lab Asia participating companies: 15
Speaking about the upcoming TFWA Cannes Exhibition & Conference, “We are back to a situation where we have to carefully administer the space that we have available. Personally, I wouldn’t have thought that we’d be back to this situation already. So, it’s really positive and we can only hope it will continue this way,” said Juul-Mortensen.
On his final appearance at the show, he added, “It’s been an honor and a pleasure to get to know so many wonderful people and to see not only TFWA grow, but also the industry grow.”
Frédéric Garcia-Pelayo also announced his retirement from the TFWA Management Committee.
Later this year, TFWA will be co-organizing the MEADFA Conference, which will take place in Abu Dhabi, UAE, November 17 – 19.
And up next, the association will manage the ASUTIL Conference in Bogotá, Colombia, June 19-20.
