Tairo Group excels in Mexico TR and the Caribbean with the help of CapEx furniture, reaffirming its commitment to retail excellence

Tairo Group has reaffirmed its leading role in retail innovation with a series of strategic CapEx furniture installations across the Caribbean and Mexico.

These investments are said to reflect the group’s ongoing commitment to retail excellence, enhancing the customer experience and elevating brand presence in key markets.

In the Caribbean, Maggy’s Paseo Herencia in Aruba recently underwent a full renovation. The space now features the complete Coty brand portfolio, showcased through modern furniture and refined visual displays. According to Tairo Group, the upgrade improves store flow, enhances engagement, and reinforces each brand’s prestige while creating an inviting customer journey.

Burberry at Kirk Freeport in Grand Cayman is being expanded and upgraded. The enhanced space will deliver a more luxurious and immersive retail environment, combining sophisticated design elements with local relevance to strengthen the brand’s presence in line with Burberry’s global identity.

In travel retail in Mexico, Tairo Group’s improvements span several key locations. Sears Cachanilla features a dedicated Gucci installation that transforms the space into an elegant, branded environment, “delivering an authentic and immersive experience that captures Gucci’s essence”.

Alongside this, Sears Cachanilla presents a dual-brand furniture installation for Boss and Burberry, spotlighting the exclusive Boss The Collection fragrances, a first for the region. The men’s fragrance line by Hugo Boss includes eight distinct Eau de Parfums inspired by classic wardrobe staples, embodying timeless fashion through scent. The ultra-premium collection is showcased in a sleek, custom-designed setting, reflecting Tairo Group’s dedication to world-class retail execution.

Sears Las Americas has introduced new Boss and Calvin Klein furniture installations. “These upgrades bring a contemporary, premium feel that reinforces each brand’s identity through impactful visual storytelling,” Tairo Group stated, noting that high-impact visuals and LED TVs play engaging brand videos to create dynamic and memorable shopper experiences.

“From full-scale Capex remodels to targeted, high-impact installations, these projects demonstrate Tairo Group’s focus on delivering exceptional brand environments and elevating the customer experience,” the group added. “With these impactful upgrades and ongoing expansions, Tairo Group reaffirms its dedication to creating retail spaces that inspire and engage customers at every visit.”