Scandinavian roots, global reach: Brandvenue celebrates new market entries, strengthens travel retail business

Brand activation agency Brandvenue is on the expansion trail in 2026, with new market entries and a stronger presence in travel retail.

From a Copenhagen office to a network spanning more than 40 countries, Brandvenue has evolved into a truly multicultural organization that unites people, data, and technology to bring brands closer to travelers around the world.

The agency, which was founded in 2006 on Danish heritage and Scandinavian values, is set to open new offices in Morocco, Dubai, Spain, India, the USA and Singapore in 2026.

Mark Corke, CEO of Brandvenue, said, “Travel retail is a fast growing and dynamic environment for brand engagement. Every airport, every culture, every customer interaction tells a different story. What excites us most is helping brands translate that diversity into meaningful, measurable experiences; connecting customers with products in moments that matter.”

As the company accelerates its travel retail journey, Brandvenue signals a new chapter in its global expansion one that aims to redefine how brand activations are delivered and measured in the airport retail environment.

Solving a Growing Industry Challenge

As airports, retailers and brands worldwide continue to face growing complexity in recruiting and managing qualified staff, Brandvenue sees opportunity in providing structure and consistency. The competition for skilled brand ambassadors who balance local authenticity with international standards has never been more intense.

By combining its people-first mindset with a digitally integrated operations model, Brandvenue helps clients overcome one of travel retail’s greatest pain points: recruiting, training, and retaining the right in-store talent to service travelling shoppers in highly transient, multicultural and fast-paced airport environments.

Salim Ait Bouziaren, Brandvenue’s Global Head of HR, commented, “Finding the right people for airports is an art form in itself. The challenge isn’t just recruitment, it’s about onboarding, compliance, and keeping performance transparency across markets. Our operating model is built to take that complexity away from brands and retailers so they can focus on what truly matters: turning passengers into customers by delivering memorable shopping experiences.”

A Seamless Global Model

Brandvenue’s operational philosophy is simple: one agency, one worldwide contact. It’s an approach that resonates with global clients seeking both consistency and cultural nuance in multiple markets.

Through its proprietary 360° Management Platform, Brandvenue provides real-time data collection, live performance tracking, training, and field reporting giving clients an instant overview of activations across continents. The platform also enables the agency to streamline communication, reduce administrative layers, and maintain consistent staff training worldwide.

“Our strength lies in simplicity,” Corke added. “Clients require one bespoke solution that works everywhere with real-time visibility, local precision, and cultural authenticity. Our platform brings those elements together, so clients can manage worldwide activations with one team, one system, and one conversation.”

People at the Core

While technology plays an essential role in Brandvenue’s growth, the company remains steadfast in its belief that people are the key to every successful activation. With over 400 employees managed worldwide, Brandvenue’s teams are trained to embody each brand’s DNA creating authentic interactions that resonate with travelers. This human touch has earned the trust of global partners and leading brands across different product categories.

“We are grateful for servicing leading brands and for the ongoing support of EgyptAir, whose referrals and recommendations have helped strengthen Brandvenue’s presence across the Middle East and Africa” Corke said.

Building for the Future

As Brandvenue looks ahead, the focus remains on combining Scandinavian reliability with global agility ensuring every client benefits from both structured consistency and creative freedom.

“Our mission is to make global execution feel effortless. As the industry evolves, we’ll keep empowering our clients with smarter tools, stronger teams, and a more connected approach to brand experience,” Corke concluded.

With an eye on 2026 and beyond, Brandvenue is ready to expand its global network, deepen its client partnerships, and continue redefining how travel retail activations are executed in a fast-changing world.