December 9, 2025

Sentipede Technologies launches AI-powered ZAIC pricing intelligence platform

Sentipede is pioneering intelligent tools that simplify complexity and drive smarter commerce across retail and global travel retail

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Wendy Morley

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Introducing ZAIC, the new AI-powered pricing intelligence platform

AI products specialist Sentipede Techologies (sentipede.ai) has launched its flagship product ZAIC, an AI-powered pricing intelligence platform designed to bring clarity, speed, and precision to the duty free industry.

Incubated by Voiceback Analytics – a travel retail analytics firm and Microsoft Partner for Data and AI – Sentipede is pioneering intelligent tools that simplify complexity and drive smarter commerce across retail and global travel retail.

ZAIC is purpose-built for travel retail, capturing prevailing Retail Selling Prices (RSPs) and active promotions across multiple SKUs and duty-free stores. Built with proprietary algorithms and seamless AI integration, ZAIC delivers unmatched visibility into competitive pricing landscapes.

It tracks and analyses daily prices and promotions across more than 1,500 items in 30+ global shopping destinations including key duty-free operations of Dubai, Singapore, London-Heathrow, Frankfurt, Mumbai, Delhi and many others. It delivers granular, SKU-level visibility into how products are priced and promoted in real time, enabling brands, airports, and operators to benchmark, optimize, and strategize with agility.

ZAIC aims to bring clarity, speed, and precision to the duty free industry

Key Features of ZAIC

• Reach: Daily sourcing of prices and promotions of 1500 key SKUs across Liquor, Beauty and Confectionary and 30+ locations worldwide. The list also includes select downtown locations for inland retail comparisons with duty-free pricing

• Item Search: Instantly compare retail prices of selected products across multiple duty-free locations

• Promo Search: Discover active promotions and discounts in targeted markets and brands

• Final Price Comparison: Evaluate post-promotion prices to understand true competitive positioning

• Currency Choice: View prices in preferred currencies for localized decision-making. Prevailing currency exchange rates are used for calculations

• Continuous monitoring: The pricing engines update prices and promotions on a daily basis giving users a view of long-term price movements as well as short term guerrilla pricing / promotion moves by competition

• Flexible Plans: Flexible subscription-based plans enabling each user to select the locations and products as per their requirement and be charged for the same.

All insights are delivered via intuitive dashboards with export to excel capabilities.

Brands, duty-free operators, and airports can subscribe to ZAIC to unlock seamless, scalable pricing intelligence, enabling faster decisions, sharper benchmarking, and smarter promotional strategies.

Item Search: ZAIC can compare retail prices of selected products across multiple duty-free locations

Sheel Vora, Promoter and CEO of Sentipede Technologies, said, “ZAIC is our answer to the pricing opacity that plagues global travel retail. With this platform, we’re not just tracking prices, we’re decoding patterns, surfacing opportunities, and enabling faster, smarter decisions. Our partnership with Voiceback Analytics gives us the domain depth and technical edge to build products that are both visionary and grounded in operational reality.”

Launch Offer

To mark the launch, Sentipede Technologies is offering a complimentary trial offer of ZAIC to all interested users. This limited-time access allows travel retail professionals to explore the platform’s capabilities and experience firsthand how AI can transform their pricing and promotional strategy.

Interested users can log in to ZAIC.sentipede.ai and create an account. Go to My Profile page, select the active airports and active products. Trial users can select any number of categories and a maximum of five Airports only. Save your selections and apply the free subscription on pricing tab to enjoy ZAIC – AI-Powered Pricing Intelligence platform for Global Travel Retail. User can also change the selections of airports and products as and when they like.

Strategic Foundations

Sentipede.ai is incubated by Voiceback Analytics, a Microsoft Partner for Data and AI and a leader in travel retail analytics. Over the past five years, Voiceback Analytics has helped airports, operators, and brands make better data-driven decisions. With Voiceback Analytics’ expertise in data management and engineering, Sentipede gains access to advanced cloud infrastructure and global scalability.

About Sentipede Technologies

Sentipede Technologies is a retail-focused AI product company, dedicated to transforming the global airport and duty-free ecosystem through intelligent, scalable technology solutions. Sentipede brings in deep domain expertise with cutting-edge artificial intelligence, machine learning, and predictive analytics to develop products and platforms across geographies. With innovation hubs in Bengaluru and Ahmedabad, Sentipede would develop plug-and-play AI modules, real-time analytics platforms, and intelligent CRM tools tailored for airports, travel retailers, and brands.

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