Swarovski's WonderColor pop-up is designed entirely in shades of green
Austrian crystal and jewelry brand Swarovski has opened a pop-up at Hamburg Airport in partnership with Gebr. Heinemann.
Open until the end of September, travelers will have the chance to discover special products at the WonderColor pop-up. The space is 15 square meters in size and designed entirely in shades of green to invite visitors to browse in a relaxed atmosphere, according to the company.
"At Hamburg Airport, we want to offer our passengers a wide variety of shopping opportunities," says Lutz Deubel, Head of Center Management at Hamburg Airport. "Pop-up stores are a good way to present our passengers with a changing and always new range of products. I am all the more pleased that we can now present our passengers with a range of very exclusive jewelry in the new Swarovski pop-up. The new pop-up store ideally complements the range of top international brands on offer here at the airport."
For Swarovski, it is the first WonderColor pop-up-store at an airport in the Europe-Arabia-Africa economic region.
Vivian Lehmann, Managing Director of Heinemann at Hamburg Airport, said, "We are very proud and happy that Heinemann in Hamburg has been chosen as the first travel retail location in the EMEA region for the new WonderColor pop-up-store. The bright green of the pop-up space and the colorful pieces are an exciting eye-catcher and will delight travelers heading off on their summer holidays."
