Suntory Global Spirits partners with Ospree Duty Free in pioneering shop-in-shop in Mumbai Arrivals
Suntory Global Spirits and Ospree Duty Free introduce a "pioneering" multi-brand, cross-category concept to Mumbai Chhatrapati Shivaji Maharaj International Airport Arrivals
Suntory Global Spirits has opened its biggest ever shop-in-shop in the global travel retail sector, in Mumbai Chhatrapati Shivaji Maharaj International Airport Arrivals, in partnership with Ospree Duty Free.
The new specialty store covers 33 square meters. It marks the debut of a pioneering multi-brand, cross-category concept designed to showcase the breadth and depth of the group’s spirits portfolio and make it easy and enjoyable for arriving passengers to find everything they need within one seamless space.
The Mumbai shop-in-shop offer has been carefully curated to provide the perfect blend of ‘East and West’ for the airport’s discerning traveling consumers. An inviting layout design, featuring easy-to-navigate branded wall bays, gondolas and merchandising pillars, encourages shoppers to discover the group’s extensive range of Scotch, American and Japanese whiskies, including Bowmore, Maker’s Mark, Hakushu and Hibiki.
In addition to premium whiskies, the boutique also incorporates specialist sections to spotlight Haku Vodka and Roku Gin craft spirits, broadening the target customer demographic to include white spirits enthusiasts.
A flagship retail destination
The high-profile space has been designed to bring to life the quality and craftsmanship of Suntory’s diverse product portfolio. Dedicated displays highlight the heritage, provenance and unique qualities of each brand featured, enhancing the passenger journey and further elevating the retail experience.
A prominent pillar installation, complete with large, eye-catching LED display screens, showcases new launches and limited editions, to encourage engagement and drive incremental sales
The boutique’s offer will be animated regularly through enticing promotional campaigns and activations, to keep the offer fresh and exciting for shoppers each time they visit.
Ashish Gandham, Suntory Global Spirits Managing Director Global Travel Retail, said, “I am thrilled to partner with Ospree Duty Free to highlight our diverse portfolio of premium spirits to arriving travelers at Mumbai Airport. This milestone opening offers a curated selection of truly iconic brands and will allow us to connect more deeply with our global audience, as we continue our efforts to elevate the travel retail landscape.
“Arrivals generate around 70% of duty-free sales in India – one of the fastest-growing markets within aviation and travel retail – so this is a strategic and significant retail partnership for us. We are confident that our new cross-category boutique will quickly become a must-visit destination for this location’s many spirits enthusiasts.”
A spokesperson from Ospree Duty Free added, "We are proud to partner with Suntory Global Spirits to bring this pioneering multi-brand shop-in-shop to Mumbai Airport. This collaboration reflects our commitment to enhancing the duty-free shopping experience with world-class offerings that cater to the evolving preferences of global travelers. With a curated selection of iconic spirits and an engaging retail environment, we are confident that this new space will set a new benchmark for premium spirits retail in India.”
