Suntory and Delhi Duty Free launch innovative shop-in-shop experience

Suntory Global Spirits and Delhi Duty Free haveannounced a groundbreaking partnership, launching an exclusive House of SuntoryShop-in-Shop at Terminal 3 Departures in Indira Gandhi International Airport onDecember 19, 2024. This partnership integrates Suntory’s heritage with DelhiDuty Free’s retail expertise.

Drawing from Japanese art and culture, theinstallation builds on Suntory’s century of innovation. Founded in 1923,Suntory marked its 100th anniversary last year, celebrating founder ShinjiroTorii’s vision of creating authentic Japanese whisky using Monozukuri craftsmanshipand Japanese natural resources. Beyond its award-winning whisky portfolio,Suntory produces Roku Japanese Craft Gin and Haku Japanese Craft Vodka.

The shop-in-shop embodies Torii’s “Yatte Minahare”philosophy through three pillars: harmony with Japanese nature, Monozukuricraftsmanship and authentic Omotenashi cultural experience. A floor-to-ceilingKigumi wooden lattice structure anchors the space, while the main circulardisplay screen draws inspiration from Marumado traditional round windows, typicallydesigned to frame garden views.

The entrance features three podiums on a ZenGarden, displaying Yamazaki and Hakushu bottles that showcase collaborationswith Chiso Kimono House. An interactive iPad invites visitors to explore thispartnership’s story. The central gondola offers dual experiences: digitalcontent showcasing Suntory’s portfolio and “The Art of Japanese Gifting”featuring Kandji cards with Shodo calligraphy for personalization. The House ofSuntory Wall Bay displays the complete range, including rare aged whiskies.

Ashish Gandham, Managing Director -Global Travel Retail, Suntory Global Spirits, said: “Our partnership with Delhi Duty Free to launch the Suntory Shop-in-Shop represents our commitment to bringing premium spirits to one of the world’s most dynamic airports. This collaboration createsan elevated space where travelers can experience the rich legacy of Suntoryand the art of Japanese whisky. Together, we are creating a premium,interactive environment that reflects our shared vision of offering experiencestailored to the preferences of today’s discerning consumers.”

Delhi Duty Free CEO Ashish Chopra added: “Delhi Duty Free has always been at the forefront of delivering exceptional experiences to travelers. Partnering with Suntory, a global icon ofexcellence, enables us to offer a unique journey that celebrates heritage,innovation, and the spirit of luxury. This is a proud moment for us as weredefine what it means to shop in a duty-free space.”