A new addition to Spectrum of the Seas is a Fine Jewelry and Watch boutique bringing together Kering sister brands, Gucci and Qeelin
Starboard and Royal Caribbean International are celebrating the cruise line’s highly anticipated return to China with Spectrum of the Seas. The most innovative ship to sail in China is back with transformed retail offerings, featuring new brands, curated collections and immersive shopping experiences.
Lisa Bauer, Starboard’s President and CEO, said, “As a cruise retail leader in the Chinese market since 2006, we’re thrilled to continue our long-standing partnership with Royal Caribbean, curating an elevated retail program that captures the nation's rich heritage through carefully selected global and Asian brands, luxury designers, and engaging experiences that meet the sophisticated preferences of Chinese travelers. Spectrum of the Seas’ return is a significant milestone in the global cruise industry, signaling the positive momentum of the China market and consumers’ demand for cruising."
A new addition to Spectrum is a Fine Jewelry and Watch boutique bringing together Kering sister brands, Gucci and Qeelin. While the Chinese luxury consumer continues to fuel demand for the iconic jewelry designs from global brands like Gucci, they also, after 2020, have demonstrated a much stronger affinity to luxury brands of Chinese origin, with Qeelin rising to the top for Fine Jewelry.
Elevated Retail Offerings
Setting the stage for unparalleled luxury experiences, Spectrum boasts an array of globally renowned brands and stand-alone boutiques.
Bvlgari presents its latest collections aboard Spectrum of the Seas
Notably, the Bvlgari, Cartier and Omega boutiques will offer the latest styles complemented with experiential events that immerse guests in each brand’s sophisticated and luxury lifestyle.
Inside Regalia, vacationers can indulge in Swiss timepieces from Longines, Jaeger-LeCoultre, IWC Schaffhausen and Hublot, as well as luxury fine jewelry from iconic brands including FRED, Mikimoto, and Messika. Another novel addition will be personalization services, enabling guests to add a personal touch to their purchased gifts.
The revamped Beauty Avenue is the epicenter of Beauty for All, featuring coveted international brands spanning skincare, makeup, and fragrances from SK-II, La Prairie, Sisley, La Mer, Chanel, Dior, Givenchy, Jo Malone to Bvlgari, Tiffany, Hermes and more. In addition to each brand’s shop in shop collections, “must have” skincare items will be highlighted as "Beauty Heroes," all at a great value.
Chloe Atelier des Fleurs offers guests a sensorial journey to compose their custom olfactive bouquet
Debuting at sea, in partnership with Coty, is Chloe Atelier des Fleurs, a curated ensemble of exquisite fragrances that will take guests on a sensorial journey of composing their custom olfactive bouquet. New on Spectrum are fragrances from Loewe and Parfums de Marly, as well as skincare from Fresh.
Designer brands and fashion accessories include handbags from Karl Lagerfeld, Love Moschino, Armani Exchange and sunglasses from Gucci, Balenciaga, Saint Laurent, Prada, Fendi, and Ray Ban.
According to Starboard and Carnival Cruises, daily fashion-centric activities will captivate guests with offerings that are both entertaining and opportunities for discovery. They include fashion shows with runway experiences featuring the latest must-have seasonal clothing and accessories and private shopping appointments along with a shopping show.
Guests can enjoy exploring all of the shops through the Landmarks of Luxury World Tour, an immersive experience showcasing world-class shopping cities that are also the origins for brands on board. Upon boarding, those joining the adventure will receive their special Landmarks of Luxury ‘passport’ offering chances to win special prizes as they explore each destination (Rome, China, Switzerland, New York City, and Paris) in each of our shops.
Departing from its homeport in Shanghai, Spectrum of the Seas will offer 4-night and 7-night vacations to cultural destinations in Japan, including Fukuoka, Okinawa, Nagasaki and Osaka.
