The three-year agreement further solidifies QDF's commitment to promoting excellence in sport
Qatar Duty Free has announced a partnership that will further solidify its commitment to promoting excellence in sport. The company has signed a three-year sponsorship deal with Lusail International Circuit for the Qatar Grand Prix, which illustrates its commitment as a founding partner of this prestigious racing venue.
The agreement was officially unveiled during a signing ceremony attended by Mr. Thabet Musleh, SVP Qatar Duty Free and Mr. Amro Al Hamad, CEO Lusail International Circuit and Executive Director Qatar Motor and Motorcycle Federation, among key representatives from both organizations. This collaboration marks a momentous occasion in the world of motorsport, bringing together two organizations that share a passion for delivering exceptional experiences to enthusiasts and fans alike.
As a founding partner, Qatar Duty Free will play a pivotal role in enhancing the overall motorsport experience at Lusail International Circuit, where exciting events and races and world-class entertainment converge. Qatar Duty Free will benefit from worldwide television coverage, press and online branding during both the Formula 1 Qatar Airways Qatar Grand Prix and MotoGP Qatar Airways Grand Prix of Qatar, as well the opportunity to host guests at the venue during the events.
Part of this agreement will see Qatar Duty Free having the right to use the official F1 and MotoGP brands. This partnership underscores the retailer's dedication to supporting and contributing to the growth of the motorsport industry in Qatar and the wider region.
Commenting on the announcement, Mr. Thabet Musleh, SVP Qatar Duty Free, says, "We are truly excited to embark on this incredible journey with Lusail International Circuit. This partnership represents the synergy between two entities committed to delivering excellence in their respective fields. Qatar Duty Free is renowned for offering a world-class shopping experience to travelers, and this collaboration allows us to extend that commitment to motorsport enthusiasts who not only visit Lusail International Circuit but also Qatar."
Lusail International Circuit, a state-of-the-art motorsport facility located in the heart of Lusail City, has quickly become a hub for motorsport aficionados. The circuit boasts an impressive line-up of events, including Formula 1 and MotoGP along with a diverse range of motorsport-related activities. Qatar Duty Free's sponsorship will undoubtedly elevate the overall experience for attendees, enhancing the glamour and excitement of these world-class events.
Amro Al Hamad, CEO Lusail International Circuit and Executive Director Qatar Motor and Motorcycle Federation added, “We are looking forward to this partnership to advance our shared vision of creating a unique hospitality experience for our patrons. With this partnership, we aim to elevate the standards of excellence and luxury and provide a unique experience for fans and participating teams.”
The partnership is effective immediately, promising a series of exciting developments and collaborations over the coming years.
