Qatar Duty Free welcomes French Swimwear brand Vilebrequin to Hamad International Airport

Qatar Duty Free (QDF) has opened a new luxury French swimwear brand Vilebrequin store at Hamad International Airport, “bringing the effortless spirit of St. Tropez style to travelers passing through Doha”.

Located at South Node in the Luxury Boulevard area toward Concourse B, the new boutique expands QDF’s curated portfolio of luxury brands, showcasing its commitment to offering travelers fresh and exciting retail experiences. Vilebrequin is the latest in a growing line-up of new openings that continue to position QDF as a global leader in travel retail.

The store showcases Vilebrequin’s latest collections for men, women and children, including swim shorts, ready-to-wear, accessories, and timeless beachwear staples designed with the brand’s signature blend of sophistication and playful elegance. Highlights include the exclusive Minstral Limited Edition Collection – a handcrafted series of swim shorts limited to just 299 individually numbered pieces worldwide. Each pair features sterling silver tips on the drawstrings, reflecting Vilebrequin’s attention to detail and craftsmanship.

The design of the boutique is inspired by the relaxed elegance of the French Riviera. A beach-inspired atmosphere blends chic resort style with contemporary sophistication, featuring bamboo chandeliers, lush plant pots, and natural-toned furniture. Playful touches such as a wall adorned with Vilebrequin’s turtle motif add character to the space, while the open layout invites travelers to explore the full lifestyle offering.

Commenting on the opening, Thabet Musleh, Qatar Airways Group Chief Retail & Hospitality Officer, said, “Vilebrequin brings with it a sense of heritage, style, and playfulness, and we’re proud to make it part of our growing luxury offer at Hamad International Airport. At Qatar Duty Free, we’re constantly looking to refresh and elevate the experience for our passengers, and this boutique is another example of how we continue to introduce world-class names in our growing portfolio.”

The opening of the Vilebrequin boutique highlights Qatar Duty Free’s commitment to continually enhancing the retail experience at Hamad International Airport. As part of QDF’s ongoing program of new store openings, the boutique adds a fresh dimension to its award-winning luxury offer. With each launch, QDF aims to bring travelers something new and exciting, making Hamad International Airport a destination for discovery. Travelers passing through Doha are invited to discover the boutique, explore the latest collections, and experience the unmistakable charm of Vilebrequin.