Powered by craftsmanship, innovation and diversification: EssilorLuxottica’s Cannes showcase
Making a statement: EssilorLuxottica claimed the Cannes spotlight
EssilorLuxottica, a global leader in the design, manufacture and distribution of ophthalmic lenses, frames and sunglasses, marked its return to TFWA World Exhibition in Cannes with a focus on its vision for better serving its retail partners and travelers to drive sustainable growth.
According to EssilorLuxottica, at the core of its continued success is its dedication to innovation, quality and craftsmanship, constantly redefining the traveler journey through breakthrough products, fresh experiences and pioneering new business models in global travel retail. This forward-thinking approach was highlighted at the Cannes event, with visitors offered a glimpse into the future possibilities for the eyewear category in the channel.
The company’s new booth featured an expanded portfolio of prestigious brands, including an exclusive preview of Moncler’s eagerly awaited latest collection. EssilorLuxottica also introduced Nuance Audio, a groundbreaking innovation marking the company’s entry into the hearing solutions market, furthering its diversification and accelerating growth into new categories.
Delegates gained insights into how evolving consumer behaviors are reshaping the travel retail landscape, aligning with EssilorLuxottica’s dedicated strategy of enhancing luxury offerings and deepening consumer engagement. The booth underscored the company’s dual pillars of relentless innovation and a commitment to surpassing expectations, reflecting its evolving vision for the travel retail space.
The theme of the booth was where craftsmanship meets innovation, with attendees experiencing Oakley’s Future Genesis, a celebration of nearly 50 years of disruptive design. Limited-edition Oakley products were displayed, offering a glimpse into the brand’s bold future, blending state-of-the-art technology with its iconic design philosophy. The booth also featured a selection of iconic brands, each highlighting EssilorLuxottica’s commitment to research, product excellence, and elegant design.
The company’s new booth featured an expanded portfolio of prestigious brands
EssilorLuxottica aims to empower its partners with advanced tools aimed at enhancing the traveler experience. Highlights included the ‘Red-Carpet’ app, offering sophisticated digital selling tools, and ‘Leonardo’, an advanced digital training platform for clients and retail staff. Visitors also witnessed live demonstrations by skilled artisans from Fedon, showcasing the customization of leather goods such as eyewear cases and wallets, providing a firsthand look at the craftsmanship behind the brand. These innovations are part of EssilorLuxottica’s ongoing mission to drive progress and elevate the consumer journey.
Alessio Crivelli, Global Travel Retail Director at EssilorLuxottica, said, “Our return to TFWA Cannes represents a pivotal moment in our journey to reshape the future of eyewear and enhance the consumer experience. This year, we are excited to present a unique blend of artistry and innovation that drives our growth. With the debut of remarkable new brands and groundbreaking innovation like Nuance Audio, which will revolutionize the hearing space with its sleek design, we are not just showcasing our offerings; we are demonstrating our vision for the evolution of the travel retail landscape.”
On TFWA’s 40th anniversary, EssilorLuxottica stated, “This significant milestone reflects TFWA’s unwavering dedication to fostering innovation, collaboration, and excellence in the global travel retail industry.”
