Philip Morris International GTR reveals first dedicated global smoke-free digital platform
Launched ahead of the mid-year travel season, this platform reinforces PMI’s leadership in travel retail, placing the adult consumer at its core
Philip Morris International (PMI) Global Travel Retail (GTR)today (June 9) launched smokefreetravel.com, its first dedicated globalwebsite.
This pioneering digital platform is designed to providelegal-age nicotine users information on the availability of PMI’s smoke-free productsacross key global airports and in domestic markets.
Recognizing that more than 50% of adult travelers activelyresearch and plan their nicotine product purchases before travelling, PMI GTRhas developed smokefreetravel.com. Available in English, the platform offers aseamless, user-friendly interface through which legal-age nicotine users canexplore the availability of PMI’s smoke-free products during theirtrip. The website is available in both desktop and mobile versions (iOSand Android), ensuring a smooth user experience.
Beste Ermaner, Vice President, PMI Global Travel Retail,said, “As a frontrunner in shaping the Global Travel Retail landscape, PMI GTRcontinues to lead with innovation and a steadfast consumer-first mindset. Withthe launch of the Smoke-Free Travel website, over 360 million legal-agenicotine users traveling across the globe now have direct access to thisdedicated digital platform that significantly advances PMI’s smoke-freetransformation and our commitment to offering better alternatives.”
As the mid-year travel season approaches, the site is set tomaximize its impact during peak travel periods, serving as a vitalmulti-category platform precisely tailored only for legal-age nicotine users.Smokefreetravel.com will be accessible in most countries where PMI smoke-freeproducts are available and incorporates an age-verification gate to restrictaccess to adult users only.
