New products from Royal Salute, Ballantine’s, The Malts portfolio, Martell, Absolut and Chivas and other brands will be shared
Pernod Ricard Global Travel Retail (GTR) is returning to the TFWA World Exhibition & Conference in Cannes this October, galvanized by a double-digit sales uplift of 40% in FY23.
This uplift coincides with a new chapter for Pernod Ricard GTR, as outgoing Chairman & CEO Mohit Lal retires after over 23 years, handing the reins to new Chairman & CEO, Laurent Pillet.
Innovation: critical to growth
Connecting with key customers and partners, Lal and Pillet will both attend this year’s TFWA World Exhibition, where the company will showcase its latest innovation from global and emerging brands.
New products from Royal Salute, Ballantine’s, The Malts portfolio, Martell, Absolut and Chivas and other brands will be shared, including an exciting new global travel retail exclusive limited edition to be revealed during the week. With 56 new products launching in the next 12 months, including 19 TR exclusives, PR GTR is confident of generating sustainable value growth in FY24.
Coupled with strong ambitions to drive growth in the ultra-prestige category, the company will demonstrate how it is catering to evolving consumer demands through exclusive products, cutting-edge retail design and its sophisticated training tools.
Fully Sustainable Booth makes reappearance for 2023
PR GTR continues to accelerate its ambitions in circular making and sustainable retail design, informed by its award-winning Lifecycle Analysis (LCA) tool first launched in 2021. In 2023, Pernod Ricard has continued to showcase best-practice examples of zero-waste exhibition booths and retail activations.
The TFWA Cannes Exhibition Booth was designed with circularity in mind, built to adapt and last with zero waste to landfill or incineration and using innovative sustainable materials. It is a continuation of PRGTR’s S&R Circular Making strategy which is implemented across 100% of retail projects. Since the launch of this strategy in 2021, PRGTR has delivered a 48% CO2 reduction and tracked over 700 LCA reports across two fiscal years.
Finding the right blend of science and creativity
Finally, following the success of the ‘Good Spirits’ sustainability-focused event for media in 2022, the company is excited to host journalists again this year, for a thought-provoking panel discussion on the role of behavioral science vs creativity regarding consumer engagement in retail.
“With passenger numbers at roughly 90% of pre-COVID levels and continued recovery in Asia, we were delighted with such a strong performance notably on Scotch, Martell and Absolut in FY23," said Lal. "Continuing momentum into FY24, we’re thrilled to return to TFWA Cannes, as the event itself regains its strength in numbers of exhibitors and visitors. The TFWA World Exhibition & Conference remains an invaluable opportunity for us to connect with key customers and partners and for me, a chance to say farewell to business partners as well as personal friends with whom I cherish so many fond memories.”
Pillet added, “I am greatly looking forward to attending the TFWA World Exhibition in Cannes for the first time. I believe that the event presents the perfect opportunity for the business to engage with all industry stakeholders and share key insights that support the consumer journey. I am keen to demonstrate how we put travelers at the heart of everything we do, in collaboration with our partners, which is crucial to our continued success."
