Paul & Shark presents the Fall/Winter 2025 campaign “Beyond the Horizon”

Paul & Shark has unveiled its Fall/Winter 2025 advertising campaign, “Beyond the Horizon,” set in a remote Arctic landscape where light, wind, and ice shape each moment.

The campaign follows two protagonists in an Arctic setting, exploring themes of connection with nature, introspection, and discovery. Their understated style mirrors the quiet strength of the surrounding landscape.

The focus is on timeless design and the balance of aesthetics with functionality, with knitwear and outerwear crafted from cashmere and fine wools. The palette moves from soft neutrals of beige, gray and ivory to Paul & Shark’s signature blue and deep earthy tones, reflecting the interplay between heritage and innovation.

Paul& Shark’s “Beyond the Horizon” officially launched across brand channels on September 29, 2025.

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