Ospree Duty Free launches campaign to maximize awareness of arrival allowance

Most Indian travelers flying in from abroad are not making the most of a key benefit: the INR50,000 (US$563) duty free shopping allowance on arrival. That’s according to Ospree Duty Free, which is on a mission to change that with a new campaign that shows  passengers how to unlock more value across a wider range of categories.

Under customs rules, passengers can shop up to INR25,000 in Indian currency and INR25,000 in foreign currency or via an international card. This totals INR50,000 in permitted duty free shopping. However, most passengers end up using only a small portion of that, often stopping after picking up just two liters of liquor from the Duty Free Arrival store on the way back from their international travel.

A Curated Store Built Around the Allowance

Ospree’s newly revamped arrivals store has been designed to help travelers build complete baskets that stay within the INR50,000 threshold. The assortment has been intentionally designed for smart, value-based purchasing, with categories that include:

• Perfumes and Cosmetics, with curated fragrance and beauty gifting

• Watches and Fashion Accessories, including luxury labels and bundled savings

• Confectionery and Premium Gifting, perfect for families and festive shopping

• Seasonal and Travel Retail Exclusives, refreshed regularly for variety.

Whether shopping for a signature scent, a pair of designer sunglasses, or a box of premium chocolates, passengers can create a well-rounded cart that maximizes savings without breaching the duty free cap.

Offers That Help Maximize the Allowance

To support smarter shopping, Ospree runs arrival-exclusive promotions across all major categories, many of which are funded directly by participating brands. Highlights include:

• Liquor: Signature malts and crowd favorites come with value-driven offers. Glenlivet, Dewar’s, and Johnnie Walker loyalists can save up to 20%, while brands like Celtic Reserve and Chivas offer attractive combo deals.

• Perfumes and Cosmetics: Travelers can enjoy tiered discounts on select brands. Buying two items gets 10% off, while adding a third increases the offer to 15%.

• Fashion: Select fashion labels offer flat 20% off, while Swarovski and Michael Kors provide promotional pricing on bundled products. Fashion watches are part of arrivals-only pricing, with 18% off on select styles. Other brands available include Tissot, Seiko, Balmain, Emporio Armani, Fossil, Kenneth Cole, Police, Guess, Cerruti 1881, and Casio.

• Electronics: Electronics are available at retail selling price, which often beats local rates, especially for last-minute gadgets and travel accessories. Premium products like AirPods Pro 2 magsafe, AirPods Max, and Bang & Olufsen speakers are also part of Ospree’s arrivals-exclusive offerings.

• Sunglasses: Ray-Ban sunglasses are a popular pick among returning travelers, made more attractive by limited-time arrival-only pricing.

• Confectionery: Travelers can shop international chocolate and confectionery brands at bundle pricing, ideal for gifts or restocking favorites.

Reframing the Travel Retail Moment

For families, the value adds up quickly. With INR50,000 allowed per adult passenger, a group of four can legally shop for up to INR2,00,000 worth of goods (With INR50,000 quota for each passenger). Ospree’s curated range, refreshed store experience, and strategic brand tie-ups turn arrivals shopping into a smarter, better-planned part of the travel journey. Whether returning from a work trip or an overseas holiday, the most valuable retail stop may be the one waiting for you after you land.

“Most passengers don’t realize they’re only using a fraction of what’s legally allowed,” said a spokesperson for Ospree Duty Free. “This campaign is about enabling informed choices and repositioning arrival duty free as a planned shopping moment rather than a last-minute liquor stop.”