The Singleton activation is one of three targeting the Indian festive season
Ospree Duty Free has unveiled exclusive installations from three renowned whisky brands – The Singleton, Indri and Dewar’s – at the Mumbai International Airport’s Departure store.
The promotions will be available until December, aligning with the Indian festive season and offering travellers a premium experience as they prepare for holiday celebrations.
Dewar's is another leading whisky brand with a bold presence leading up to the festive season
As India’s whiskey market continues to experience exponential growth, Ospree Duty Free has become a pivotal platform for global alcohol brands to reach their ideal audience. The festive season, with its unique cultural significance, is regarded as a prime time for engaging travelers, many of whom seek exclusive, high-quality spirits to take home or share as gifts.
The Singleton installation promises an immersive journey with its garden-like experience, with visuals and audio elements depicting the flavor and taste of the range. Travelers can indulge in an exclusive sensory experience with scented cloches that enhance the aromas of the whisky while a bespoke gifting station offers shoppers a personalized touch with luxury charms and custom shopping bags, making it the perfect festive purchase.
Indri is spotlighting two innovative expressions
Renowned Indian single malt brand Indri unveils two innovative expressions, inspired by the HBO original series, House of the Dragon. This bold association adds a cinematic touch to the brand’s setup, inviting travellers to experience a spirit that blends tradition with contemporary flair.
At Dewar’s there is a special spotlight on the newly launched Dewar’s Double Stone Toasted, an innovative product perfect for those seeking a smooth and rich whisky experience. This limited-edition bottle offers an exclusive price benefit for Ospree Duty Free customers, adding more reason to indulge during the festive period.
The installations, focusing on displays, stand out as a sophisticated presence at the departure store, attracting attention through their unique branding and strategic positioning.
Avishek Bambii Das, Ospree Duty Free’s CEO, emphasized the significance of these collaborations. "We are thrilled to offer such prestigious alcohol brands the platform to connect with discerning travellers,” he said. “India’s whisky market is booming, and the festive season presents an incredible opportunity for brands to engage with a target audience that values exclusivity and premium quality. At Ospree Duty Free, we are committed to enhancing our customers’ experience and bringing them world-class products.”
As the festive season approaches, Ospree Duty Free said it continues to build on its promise of offering the best selection of spirits, “ensuring travellers get the perfect blend of quality, price, and experience at one of India’s most prominent travel retail platforms”.
