Oribe Hair Care makes Cannes debut at 2025 TFWA Tax Free World Exhibition

Oribe Hair Care makes its debut appearance at the TFWA World Exhibition in Cannes this year, joining parent group Kao’s distinguished portfolio, alongside SENSAI and Molton Brown.

United under Kao’s Global Sharp Top Strategy, the three brands represent the company’s commitment to investing in high-value and high-performance offerings that meet the growing global demand for luxury, experience-driven beauty.

Crafted with intention and rooted in heritage, Oribe is described as a best-in-class hair care brand created to celebrate individuality and elevate every hair type. Developed to the exacting standards of legendary editorial and celebrity hairstylist Oribe Canales, the brand continues to set the benchmark in performance, craftsmanship, and luxury.

At the TFWA Cannes show (Riviera Village, RE11), Oribe will introduce its collection and reaffirm its commitment to innovation, artistry, and approach to luxury beauty. The brand will showcase a selection of its best-selling products alongside new launches, offering visitors a firsthand look at the future of premium, high-performance hair care.

A key focus at the show will be the best-selling Gold Lust Collection, featuring the hero innovation of the year, the Gold Lust Restorative Night Crème for Hair. Formulated with ultra-nourishing and moisturizing formulas, the Oribe Gold Lust Collection is designed to restore hair to its healthiest prime. This award-winning collection has remained the gold standard for nearly ten years, with 2,500+ five-star reviews and 50+ awards globally for different products within the collection.

The new Gold Lust Restorative Night Crème for Hair is an innovative treatment that restores and hydrates even the most damaged hair, helping to renew up to 98% of splits ends overnight and clinically proven to reverse up to two years of damage. This lightweight, quick-drying formula is perfectly for nightly use, preserving styled hair while leaving it ultra-soft, smooth, and infused with a youthful, all-day shine.

Together with SENSAI’s science-led skincare and Molton Brown’s British fragrance craftsmanship, Oribe stands at the forefront of Kao’s mission to redefine beauty for the discerning global consumer.

“We see significant untapped potential for the luxury hair care and styling categories in EMEA,” commented Oribe – EMEA Associate Director Clifford McEwan. “We are confident that our elevated portfolio – together with our sister brands at Kao, Molton Brown and SENSAI – will bring together an unprecedented offering and level of innovation to consumers. We look forward to connecting with retail partners in Cannes as we embark on this exciting commercial journey and explore new business opportunities.”