August 29, 2025
Oliva to launch travel retail exclusive four-packs at TFWA Cannes
The new four-packs feature selections from three of Oliva’s most celebrated lines, each recognized for its craftsmanship and flavor
At this year's TFWA World Exhibition & Conference in Cannes, Oliva will introduce its brand-new four-packs: a refined and travel-ready presentation containing four premium handmade cigars. Designed with the global traveler in mind, the compact format combines elegance, durability and convenience—perfect for enjoying on the move or sharing as a distinguished gift.
The new four-packs feature selections from three of Oliva’s most celebrated lines, each recognized for its craftsmanship and flavor:
• Oliva Serie V Melanio: Known for its rich complexity and smooth balance, offered in Robusto and Figurado vitolas
• Oliva Serie V: Bold and full-bodied, with the Double Robusto and Double Toro showcasing the signature strength and flavor of the blend
• Oliva Connecticut Reserve: A creamy, approachable smoke with subtle sophistication, presented in Robusto and Double Toro formats
Each four-pack comes in a sturdy shell-and-slide box, enhanced with gold foil details and an elegant cigar image on the side—delivering a premium look that reflects the quality inside while ensuring protection during travel.
“With the launch of our four-packs, we want to give travelers worldwide the opportunity to take their favorite Oliva cigars with them in an elegant and practical way,” says Thomas Gryson, Export Manager VCF. “It is a premium experience that meets the high expectations of the duty free consumer.”
The Oliva four-packs will be available exclusively in duty free from October 2025. The official global launch will take place in an exclusive six-month collaboration with Gebr. Heinemann, reinforcing Oliva’s position at the forefront of premium travel retail.
