Nuxe looks back on a summer of activations for Huile Prodigieuse Roll On, and new anti-aging products

September saw Nuxe put the spotlight on its anti-aging products with travel retail store animations supporting the introduction of two powerful additions to its Merveillance Lift range: Nuxe Day and Night Cream, a wrinkle and firmness correction treatment to correct visible signs of aging and brighten the skin, and Eye Lighter Serum, a highly effective hybrid treatment that revitalizes the eye contour. The range of supporting activations appeared in its main airports at Paris Orly, Paris Charles de Gaulle, Nice, Amsterdam, Madrid, Barcelona, Milan Malpensa and Dublin.

To complement the group's two new launches, a dedicated activation at Charles de Gaulle Airport supported its iconic Super Serum. Nuxe also implemented an activation at the Eurostar station in Brussels, a prime location in the central shop, that provided an outstanding high-profile opportunity to highlight its Merveillance Lift anti-aging range and create an engaging and eye-catching experience, inviting travelers to discover its latest innovations and experience the lifting power of Merveillance Lift.

All this activity, in the run up to TFWA World Exhibition & Conference in Cannes, followed a busy summer of activations at over 15 airports between June and August, including Nuxe's top doors at Paris Charles de Gaulle, Paris Orly, Madrid, Barcelona and Lisbon airports. These activations showcased its new Huile Prodigieuse Roll on format, Nuxe Sun and Nuxe Hair & Skin Mists and included cross-selling proposals, with informative materials that explained in detail how to combine our new arrivals and customers’ favorite existing products to create harmonious skincare routines.

Nuxe's summer podiums also featured two new versions of our Hair & Skin mists, to deliver fresh, sensorial scents that elevate the daily routine, allowing the brand to demonstrate a complete hair and body routine, with a “perfume gesture” that is currently on-trend.

Nuxe also took advantage of the summer to also dress as many of its doors as possible with key visuals from the Huile Prodigieuse Roll On campaign; these animations took place in Paris Charles de Gaulle, Paris Orly, and the airports of Madrid, Barcelona, Lisbon and Rome.

“June to September saw a four-month period of sustained and exceptional in-store travel retail presence for Nuxe, supporting some of our most innovative and sensorial product launches of the year. Amplified by dedicated training and BC reinforcement, we pushed retailtainment to the maximum during each activation, creating interactive elements to encourage passengers to stay longer in our spaces. A great example was a giant maze that we created with a playful activation where participants could win samples from the Hair Prodigieux range if the ball reached the bottom of the game in under 10 seconds. The opportunity to win samples made the experience even more engaging, encouraging active participation from everyone who stopped by. It was a highly entertaining way to engage with our audience and generated real enthusiasm around the disruptive gesture of the Huile Prodigieuse Roll-ons," says Ombeline Forbin, Marketing Manager, Nuxe Global Travel Retail & Export.