NOBILIS GROUP expands portfolio with exclusive distribution of AVIATOR Fragrances in D-A-CH region

NOBILIS GROUP, the 50% Gebr Heinemann-owned leading beauty distributor and service partner in the D-A-CH region (Germany, Austria, and Switzerland) has announced its exclusive distribution partnership for the AVIATOR fragrance collection.

The partnership is in conjunction with the AVIATOR fragrance global master licensee CRM in the UK, previous licensees of Sarah Jessica Parker fragrances, and coordinated by Stuart McGuire from JNS Brand Management.

The AVIATOR fragrance collection will be launched in October 2025, offering a sophisticated blend of timeless elegance and modern luxury.

The AVIATOR brand captures the very essence of exploration, a longing for discovery that has inspired adventurers, aviators, and dreamers throughout history. The new collection of signature fragrances is a homage to those who dare to dream big, conquer new horizons, and chase their passions with determination.

Aviator energy and aviator wingspeed

The collection seamlessly blends the essence of classic perfumery with contemporary refinement, inviting consumers to indulge their senses and rediscover the art of fragrance. The fragrances are crafted with the same meticulous attention to detail that defines the AVIATOR iconic timepieces. A captivating new set of three fragrances for men that pays homage to the spirit of travel, exploration and aviation.

Aviator’s bottle is designed with clean lines and a modern aesthetic. This mirrors the sleek lines of vintage aviation design. The cap in three colors with the embossed logo is a testament to the brand’s passion for aviation and class. The carton’s finish evokes the opulence of travel, reminiscent of the finest materials used in aviation.

With this exclusive partnership, NOBILIS GROUP continues to expand its prestigious portfolio, reinforcing its commitment to bringing exceptional fragrance experiences to consumers in the D-A-CH region.

Commenting on the partnership McGuire says, “We are thrilled to be working with such a prestigious distribution company as NOBILIS GROUP and we are excited to build the partnership and sales together. Aviator is a proven brand and the expansion into fragrances is the next step to developing a true Lifestyle icon. Thank you to NOBILIS GROUP and CRM for their confidence in the brand and the excellent development.”

Within global travel retail, listings for AVIATOR Fragrances have now been secured onboard with several airlines including Air Baltic and Condor, as well as with Aer Rianta through global GTR distributor Hanse Travel Retail. In addition, well respected regional distributor Creation Middle East is planning to launch the fragrances through its outlet network this autumn.

The Aviator Fragrance range can be seen at TFWA World Exhibition at the Hanse stand (Red Village, J24).

“The new Nobilis distribution agreement for key European domestic markets combined with the increasing GTR footprint for Aviator Fragrances through Hanse and Creation Middle East creates a massive opportunity for the brand and we’re truly grateful for the amazing support that we are receiving from our business partners,” adds McGuire.