Molton Brown unveils Mesmerising Oudh Accord & Gold pop-up at London Heathrow

Molton Brown has created a striking pop-up space in Heathrow Terminal 2, dedicated to its best-selling Mesmerising Oudh Accord & Gold fragrance.

The installation, in place from September 3 - 9, forms part of Heathrow Airport and Avolta-owned World Duty Free’s “Redefine Your Beauty” campaign, which is running throughout August, September and early October, across all four terminals. This campaign is the largest joint beauty event to take place at Heathrow.

The pop-up presence complements the series of high-impact Must Have Tables created by Molton Brown (in partnership with Avolta), as part of its Summer 2025 campaign to support its Mesmerising Oudh Accord & Gold fragrance. These Must Have Sites were live at London Heathrow T2 and T5, and at London Stansted, from August 5 until September 3.

A sensorial showcase

The T2 pop-up is an immersive celebration that captures the rich, spiced opulence of Mesmerising Oudh Accord & Gold, first introduced in 2015. The scent is the latest addition to Molton Brown’s pioneering Artists of Note series, which invites creatives to reimagine the brand’s fragrances through their unique mediums.

For Mesmerising Oudh Accord & Gold, Molton Brown chose London-based multi-disciplinary artist, Karimah Hassan, who has reinterpreted the fragrance using her paintings and poetry. Her beautiful artworks take pride of place on the Heathrow pop-up’s back walls. Customers who purchase any product from the fragrance collection will receive a limited-edition GWP set of four collectible cards showcasing prints of Hassan’s work.

In addition to learning more about the fragrance collection, visitors to the Molton Brown pop-up can enjoy a complimentary hand and arm massage, bookable through Avolta’s beauty services platform, and delivered by the brand’s expert Beauty Advisors. From  September 3 to 8, this massage service was also available for passengers in Terminal 5’s Personal Shopper lounge.

Mesmerising Oudh Accord & Gold was Molton Brown’s most successful fragrance in 2024. The full collection includes Eau de Parfum, Bath & Shower Gel, Body Lotion, Fine Liquid Hand Wash, Hand Lotion, Candles, Aroma Reeds and Aroma Reed Refills.

“Our participation in this pioneering Redefine Your Beauty campaign once again reaffirms our commitment to crafting distinctive luxury experiences in the travel retail channel,” commented Molton Brown Key Account Manager Global Travel Retail Rohanne Collis.

“Mesmerising Oudh Accord & Gold is a key strategic focus for us. We are delighted to showcase the collection through this high-impact pop-up, blending artistry and storytelling to bring fragrance to life in fresh and engaging ways.”