Molton Brown elevates personalized gifting experience at Heathrow flagship location
Following the continued success of Molton Brown’s complimentary fragrance engraving service, the T5 space now incorporates a bespoke gifting wall
Molton Brown has enhanced its personalized gifting experience at its flagship travel retail location in London Heathrow Terminal 5 (T5), reinforcing its commitment to exceptional customer service and engagement.
Building on the company’s heritage as a gifting authority, the upgrade aims to help travelers find the perfect gift – the thoughtful, personal ‘I know you’ present – that conveys through fragrance the special relationship between the giver and recipient.
Following the continued success of Molton Brown’s complimentary fragrance engraving service, the T5 space now incorporates a bespoke gifting wall. Highlights include a carefully curated ribbon station, which allows shoppers to further personalize their gift purchases with matching decorative ribbon colors.
The revamped gifting experience incorporates a three-touchpoint journey designed to boost engagement and brand affinity. This begins with an expert fragrance consultation, to help customers discover the perfect gift (or self-gifting) scent. Next, a name or special message can be engraved directly onto the fragrance bottle, enhancing its emotional value. Finally, each gift is carefully boxed and tied with a decorative bow using the customer’s chosen ribbon.
To provide further gifting inspiration, a newly installed digital screen showcases Molton Brown’s latest creative campaigns. A current highlight is the pioneering Artists of Note series, which celebrates a selection of the brand’s iconic fragrances, including Recharge Black Pepper, Coastal Cypress & Sea Fennel, and Rose Dunes, through bold, expressive visual storytelling.
“At Molton Brown, we see gifting as an art form, and we are proud to offer travelers an elevated, immersive new experience at our Heathrow flagship,” notes Julian Dimitrov, Key Account Manager, Global Markets & Travel Retail. “Our latest enhancements at T5 reflect our dedication to craftsmanship, creativity and meaningful customer engagement in the travel retail space, while supporting customers to find the perfect gift that really resonates with those who matter most.”
