Lotte Duty Free'sL T3 Departure Central Duplex Store at Changi Airport
Lotte Duty Free Singapore has announced the grand reopening of its Terminal 3 Departure Central Duplex Store at Changi Airport, ushering in a new era of innovation and luxury in travel retail. The reimagined store features cutting-edge elements and exclusive offerings and a series of novel experiences, promising an unparalleled shopping journey.
The store's towering presence is a highlight within the heart of T3's transit area. As shared by the retailer, its all-glass façade provides a sweeping view of Lotte's diverse offerings and thoughtfully designed spaces. Further enhancing the stature of the shop, an 8-meter LED media wall invites travelers into a dynamic retail environment – a seamless addition to Changi Airport's vibrancy.
Premier boutiques redefine travel retail at Terminal 3
The store is home to the world's first The House of Suntory shop-in-shop boutique
The store is home to the world's first The House of Suntory shop-in-shop boutique, taking inspiration from Suntory’s unique embodiment of the Japanese art and culture. The space features a wide selection of premium spirits, including the limited-edition centennial release of Hibiki 21-Year-Old and region’s first Toki Whisky launch. Rooted in founder Shinjiro Torii's dream to enrich lives, The House of Suntory represents a sanctuary of artisans crafting world-class spirits inspired by Japanese nature and elevated by Japanese craftsmanship.
Lotte Duty Free Singapore adds a touch of sophistication with the opening of the Hennessy Shop-in-Shop, representing a seamless collaboration between these iconic brands. Inspired by Hennessy's savoir-faire, the display's curved, airy lines reminisce the oak staves worked by copper craftsmen, a skill passed down for centuries. This sculptural structure not only signifies Hennessy's craftsmanship, but also integrates digital innovation at the forefront of activation. The result is a unique product assortment that showcases Hennessy's legacy of excellence, pushing the boundaries of tradition and technology.
Penfolds Shop-in-Shop introduces various digital experiences, featuring a revolutionary 3D screen, a state-of-the-art digital sommelier, and personalized interactions. At the center of the space is the inaugural Penfolds 3D screen, immersing patrons in a "captivating visual odyssey" exclusively crafted for the Lotte T3 store. The immersive video content enhances the "Venture Beyond" experience, which reflects Penfolds' approach to uncovering hidden realms in winemaking, collaborating with Australian artist Mikaela Stafford to bring this underwater territory to life. In celebration of the store's opening, Penfolds has unveiled a thematic gondola showcasing the 2023 gift collection, inspired by the mysteries of the deep sea.
The Pernod Ricard Shop-in-Shop introduces a cross-category boutique, the first of its kind at Changi Airport, presenting an array of both Blended Scotch and Single Malts, catering to the diverse tastes of travelers. This unique offering reflects dedication to enhancing the retail landscape at Changi Airport by providing a shopping experience that seamlessly blends innovation and exclusivity. The translucent LED screen displays serve as a canvas for brand expression, captivating travelers' attention from a distance.
Singapore's premier Interactive Wine Sommelier experience
The Lotte experiential zone showcases the Interactive Wine Sommelier
On the upper deck, the Lotte experiential zone showcases an unparalleled service in Singapore—the Interactive Wine Sommelier. Utilizing state-of-the-art transparent LED touch screens, this tool transforms the wine selection process, delivering an immersive and personalized experience. Catered to each traveler's taste, it pioneers the provision of interactive suggestions based on individual food and dietary preferences.
Escape the travel bustle and unwind in the Lifestyle Lounge
Toni, the Makr Shakr robotic bartender serves cocktails at the Lifestyle Lounge
The Lifestyle Lounge on the upper deck offers a serene retreat, allowing travelers to recharge themselves and their electronic devices peacefully. From the upper veranda, they can enjoy a panoramic view of the surrounding area while savoring cocktails mixed by Toni, the Makr Shakr robotic bartender. Since the introduction of Toni at the Terminal 2 Duplex Store, he has delighted countless customers with his precise, synchronized movements, and cocktails concoctions.
“With Lotte Duty Free's Terminal 3 Central Duplex store now a new landmark at Changi Airport, we are proud to continue setting global benchmarks in travel retail," said Kim Ju Nam, Global CEO of Lotte Duty Free. “This new store serves as a testament to our unwavering commitment to curate a world-class shopping environment, meticulously designed to cater to the refined preferences of discerning travelers, setting a new standard for excellence in the industry.”
"Changi Airport is proud to witness the transformation brought about by Lotte Duty Free's Terminal 3 Central Duplex store,” added Lim Peck Hoon, Changi Airport Group’s Executive Vice President, Commercial. “This collaboration exemplifies a shared commitment to elevating the passenger experience, offering a seamless blend of world-class retail and innovative services in Changi Airport. The result is a space designed to surpass the expectations of our discerning travelers, contributing to the vibrancy and sophistication of Changi's commercial landscape."
