Chaumet takes on a new look at Lotte Duty Free's downtown store in Myeong-dong, Seoul
Lotte Duty Free has revealed a refreshed Chaumet boutique at its downtown store in Myeong-dong, Seoul.
The travel retailer has enjoyed a strong relationship in the duty free sector with the French jewelry and watch brand since 2019. Chaumet boutiques are also available at Lotte’s World Tower and Jeju outlet, underlining the brand’s popularity with both domestic and foreign customers.
The refreshed Myeong-dong store has moved from the 10th to 11th floor with products featured over an expanded space. The boutique, which includes a reception area dedicated to VICs (Very Important Customers), is highlighting the latest Chaumet collections including Josephine rings and necklaces, and pieces from the Lien and Bee My Love ranges.
The Chaumet boutique is featuring the French brand's latest collections of jewelry and watches
Lotte Duty Free noted an increase in watch and jewelry sales of approximately 56% from January to May this year, compared to the same period in 2023, with sales to foreign customers increasing by 68%.
Other popular brands available exclusively through Lotte Duty Free include Fred, Boucheron and Damiani.
A Lotte Duty Free Shop official said, “We plan to showcase a variety of iconic products symbolizing Chaumet at the newly renovated Lotte Duty Free Myeong-dong boutique. Lotte Duty Free will continue to expand its exclusive watch and jewelry lineup and improve the store environment to enhance customer experience.”
