The renovated downtown duty-free store features top bands across various categories over two floors
Lotte Duty Free today (October 16) officially opened its renovated Tokyo Ginza store, the first major refurbishment since its opening eight years ago.
The 4,396-square-meter location occupies the 8th and 9th ninth floors in the Tokyo Plaza Ginza shopping centre near Ginza Station, attracting high foot traffic.
The commemorative ceremony held at the Tokyo Ginza store began with an announcement of Lotte Duty Free’s business strategy, followed by various events such as a cutting ceremony, commemorative photo shoot and store tour.
The 8th floor ‘tax-free’ store specializes in characters, fashion, and miscellaneous goods, and the 9th floor as a ‘duty-free’ store specializing in cosmetics, perfume, and alcohol categories, and a ‘hybrid’ strategy was introduced. The Musinsa store opened to showcase various K-fashion brands and actively target local MZ generation shoppers, and ‘House of Suntory’ was also introduced for the first time in the Kanto region of Japan.
The grand opening ceremony held at the Tokyo Ginza store in Japan was attended by approximately 150 people including Lotte Duty Free CEO Kim Ju-nam, Lotte Holdings Future Growth Office Director Shin Yoo-yeol, Lotte Holdings CEO Kenichi Tamatsuka and K-pop idols RIIZE
Kim Ju-nam, Lotte Duty Free CEO, said, “The Tokyo Ginza store, which has been renovated for the first time in eight years, will make a leap forward through a hybrid strategy that satisfies both Japanese locals and foreign tourists. Lotte Duty Free will secure new momentum in the global market and move forward as a sustainable platform.”
The 8th floor is largely divided into ‘Ginza Road’ and ‘Ginza Friends.’ Ginza Road is a store with various categories, from drugstores to K-fashion and K-pop. Musinsa introduces Covernat, Stand Oil, Gloney, and Grove brands, along with a premium K-pop goods shop, KTOWN4U. Ginza Friends offers over 3,000 popular products such as Bellygom, Zanmang Loopy and One Piece.
On the 9th floor, the House of Suntory highlights single malt expressions from Yamazaki, Hibiki, and Hakushu while cosmetic brands include IPSA, NARS, and Pola.
To mark the reopening, promotions include discounts, gifts and RIIZE photo booth tickets and cards and the opportunity to join a raffle for an album signed by RIIZE.
Lotte Duty Free also highlighted its plans to ensure future competitiveness by focusing on new growth engines outside of its duty-free operations. The travel retailer opened its B2B platform ‘KATZ’, which connects K-fashion brands and global buyers, in August and opened an offline showroom at the Tokyo Ginza store in Japan.
In addition, its own online direct shopping mall, Ginza Japan Direct Shopping, sources all products directly to increase price competitiveness and customer trust and offers various products at an average of 30% cheaper than Japanese direct shopping sites.
