Lotte Duty Free employees celebrate their successful 'jubging' efforts
Lotte Duty Free has announced a new ESG initiative in which employees take part in ‘jubging’ activities to clean up street rubbish.
Jubging is the Korean translation of ‘plogging’, which means picking up litter whilst jogging.
On May 30, about 40 Lotte Duty Free executives and staff members took part in a Jubging Relay Campaign in Seoul’s Myeong-dong area. The campaign was planned as part of the eco-friendly volunteer activities of the ‘Zero Seoul Corporate Action Group’ operated by the Seoul Metropolitan Government. The group is a public-private cooperation network that spearheads the response to the climate crisis with a target to reach carbon neutrality by 2050. Lotte Duty Free joined in 2023.
The first Lotte Duty Free jubging campaign centered on Seoul's Myeong-dong district
The Lotte Duty Free employees received eco-friendly kits consisting of garbage bags and tongs from the Seoul Metropolitan Government. In groups of four, they walked or jogged around the Myeong-dong district collecting rubbish which was later weighed and Lotte Duty Free offered prizes for their efforts.
Lotte Duty Free Shop plans to carry out further jubging campaigns in the future.
Yang Hee-sang, Head of the Marketing Department at Lotte Duty Free, said, “I think it is very meaningful that we are carrying out this jubging relay campaign with the voluntary participation of our executives and employees. Lotte Duty Free will continue to actively participate in community contribution activities and strengthen ESG management.”
Lotte Duty Free underlined its efforts in the sustainable management of the duty free industry by introducing various ESG activities. By introducing tarpaulin and paper shopping bags, the company has reduced plastic usage by more than 90% and plans to convert all four types of plastic shopping bags to paper shopping bags this year.
Lotte Duty Free is also working to create eco-friendly duty-free shops by introducing solar power generation facilities and electric vehicles at the same time as nurturing new businesses, local commercial areas and . Furthermore, we are spreading positive influence by carrying out social contribution activities for coexistence with our local community, such as nurturing young businesses, and supporting local commercial areas and multicultural women.
