The beauty class highlighted Guerlain's Orchidée Impériale Gold Nobile collection
Lotte Duty Free, in collaboration with French luxury beauty brand Guerlain, hosted a two-day beauty class for selected Very Important Customers (VIC) at the travel retailer’s downtown store in Myeong-dong, Seoul.
The class – held on May 22 and 23 at the store’s Star Lounge and welcoming 72 guests – featured Guerlain’s Orchidée Impériale Gold Nobile range. New products including serums and creams were highlighted and guests were treated to a candle holder decorating session using the white and gold colors of the brand’s skincare line.
Also included were hand massages and beauty consultations, with similar classes hosted by Lotte Duty Free each month.
A Lotte Duty Free representative underlined the importance of the colorful experiences offered to its top customers through the beauty classes, adding that the company aims to increase its VIC network and brand collaborations.
Earlier this year, the LDF Travel Mileage customer loyalty program was launched enabling members to accumulate miles through their purchases and claim gifts at certain levels.
