L’Oréal Travel Retail unveils Armani Beauty Mare pop-up at Copenhagen Airport
Following Copenhagen, the Armani Mare beauty pop-up will roll out to other major airports across Europe, the Middle East, and Africa
To celebrate the warm summer days, L’Oréal Travel Retail’s Armani Beauty has featured in an exclusive ‘Mare’ pop-up at Copenhagen Airport, Terminal 1.
Running throughout July, the Armani Beauty Mare activation encouraged visitors to immerse themselves in a world of luxurious beauty and discover the quintessential Italian summer lifestyle. The beauty pop-up, with summer codes featuring a tropical palm tree motif, celebrated the season with refined animations and exclusive offerings.
Upon entering the podium, visitors were greeted with scented bracelets, setting the tone for a sensory and luxurious experience. Expert makeup artists offered exclusive makeovers and insider tips to create the most captivating looks and visitors could discover the latest beauty innovations, including the new Prisma Glass Icy Plumper and the Vertigo Lift Mascara perfect for effortless summer glamor.
The Armani/Privé Haute Couture Fragrances Collection was highlighted, complemented by a selection of bespoke gifting services.
Adding a playful and interactive touch, an immersive photo booth allowed customers to choose their favorite Armani beauty playlist, capture their look, and share their experience.
Following Copenhagen, the Armani Beauty Mare pop-up will roll out to other major airports across Europe, the Middle East, and Africa, extending the summer experience to travelers worldwide.
