L’Oréal Travel Retail and Qatar Duty Free unveil Lancôme Café De La Rose at Hamad International

Lancôme Travel Retail and Qatar Duty Free (QDF) have unveiled the emblematic Café De La Rose from Paris’s Champs-Elysées at Hamad International Airport, Doha – a first-of-its-kind concept in travel retail.

Located in the newly opened Concourse D, this exclusive destination blends beauty, fragrance, and gastronomy in a setting designed to surprise and delight travelers.

Bringing together QDF’s expertise in creating experiential retail and Lancôme’s world of French elegance, Café De La Rose offers passengers a memorable new way to connect with a leading luxury brand during their journey through Doha.

Blending beauty and gastronomy – retail and café – this unique hybrid venue is inspired by Lancôme’s iconic rose and signature pink palette. Café De La Rose merges elegant French beauty with the pleasures of a contemporary café, creating a space where indulgence and inspiration coexist. Guests are invited to explore the world of Lancôme skincare and fragrance, with a distinct focus on the exceptional Absolue collection and the guidance of a dedicated team of brand experts.

A Premium In-Store Experience

Beyond the product, travelers are invited to enjoy complimentary skincare services, allowing them to explore the collection in a truly immersive way.

Two other unique elements complete the experience. Ceramic oud bouquet dispensers on each table offer a signature olfactive journey, while guests exploring the fragrance collections can take home their own Absolue Les Parfums passport – a personalized keepsake capturing their favorite scents from the visit.

A Delicious Gourmet Stop

The café counter, developed in collaboration with Lenôtre, a reference in French gastronomy in France and around the world, offers five exclusive pastries, created especially for Lancôme by Étienne Leroy, Lenôtre Pastry Chef and World Pastry Champion.

For this partnership, the Chef has revisited the Lenôtre's iconic classics, such as the legendary Feuille d'Automne, and has created a Lancôme cheesecake. He has also created a signature dessert: the Rose Agora, pear & lychee, in homage to the Maison's iconic flower. “With La Rose Agora, I wanted to capture the soul of Lancôme in a single bite: the delicacy of a petal, evoking Lancôme's iconic rose, the power of a fragrance, and the emotion of a season,” Leroy explained.

These unique creations are accompanied by a curated selection of coffees, teas, fruit juices, and champagne. Seating for 28 guests provides a comfortable space to relax, recharge, and enjoy the atmosphere. Travelers can also browse exclusive Lancôme Café De La Rose Doha merchandise, including personalized coffee cups and beautifully embroidered canvas tote bags.

A New Pentarchy Partnership

This activation marks another pentarchy partnership for L’Oréal Travel with Qatar Duty Free Retail, demonstrating the powerful collaboration between airline, airport, retailer, brand, and group to create elevated, experience-driven retail moments.

The passenger journey begins before arrival, with Qatar Airways touchpoints including CRM Campaigns, visibility through the Qatar Airways app, and striking branded activations across Hamad International Airport, such as digital screens and pink buggies – all designed to build Lancôme brand awareness and anticipation.

Commenting on the opening, Thabet Musleh, Chief Retail & Hospitality Officer at Qatar Airways Group, said, “Café De La Rose is a perfect example of how our partnerships allow us to bring world-class brands and exceptional concepts to our passengers. Working with Lancôme and L’Oréal Travel Retail, we’ve created a space that blends beauty, fragrance, and gastronomy in a way that’s unique to Hamad International Airport. It’s all about giving passengers reason to pause, engage, and enjoy an experience that goes beyond what they expect from an airport visit."

L’Oréal Travel Retail President, Emmanuel Goulin reflected that: “The Café de la Rose in Doha embodies a major strategic ambition for L'Oréal Travel Retail: to turn the airport into an Entertaining Destination. By merging Lancôme's luxury universe with Lenôtre's exquisite patisserie, we are inviting passengers to an unexpected encounter of French art de vivre. We are reinventing their customer journey to create a sensory and unforgettable beauty moment, fulfilled with immersive discovery and exclusivity.”

This exciting addition reflects Qatar Duty Free’s commitment to creating innovative, experience-led environments where the unexpected thrives. Café De La Rose captures the pioneering spirit and dedication to excellence that define both QDF and Lancôme, offering travelers a blossoming new world of beauty, flavor, and inspiration to discover on their next journey through Hamad International Airport.