Travel and travel retail consumer research experts m1nd-set and partners at business development consultancy blueprint will hold the next edition of the GenZ RedY consumer insights workshop in London on Monday, November 6.
The announcement follows the successful first edition of the workshop which took place in Cannes on October 1 ahead of the TFWA World Exhibition and Conference. The workshop, which was attended by around 30 industry executives from airports, retailers, brands and other stakeholders from within the industry, revealed detailed consumer insights on how GenZ consumers are spending when traveling as well eye-opening discoveries into how brands and retailers in both high street and travel retail are approaching this unique, high potential customer segment.
The London edition of the workshop will take place at the Hilton London Paddington Hotel from 1pm to 5:30pm and is expected to attract strong attendance among travel retail industry stakeholders based in London and beyond. London Heathrow Airport Retail Director Fraser Brown will be a guest speaker at the workshop. The London workshop will commence with a networking lunch, included in the ticket price, before the insights presentation and discussion gets underway.
Peter Mohn, owner and CEO at m1nd-set said, “The workshop aims to unveil how very different this young shopper segment behaves when traveling and how they shop, what they shop for; how much time they spend in the shops, what motivates them to shop or discourages them from shopping, what they spend on, why and who for. The shopping basket mix and average transaction value and spend per category are also elements we explore at the workshop. Among other key learnings we also delve into all the various influencing elements that lead the GenZs to purchase in store, whether peer groups, shop staff, social media or other touch points during or before the trip.”
Thomas Kaneko-Henningsen, partner at blueprint added, “The workshop also features a unique and in-depth qualitative analysis of how brands and retailers across the globe are adapting their marketing and product positioning strategy to take into account the very specific behavior of the GenZ consumers. We have conducted several interviews with opinion leaders across the sector from brands, retailers and airports. We include extracts from these interviews within the workshop to demonstrate how the GenZ customer segment is currently perceived and what steps are being encouraged and/or adopted to remain relevant to the GenZs.”
Tickets to the workshop cost £350 (US$425), which includes the full report as well as the networking lunch and refreshments throughout the afternoon, can be purchased or reserved online until November 2 here.
