L’Occitane Travel Retail relaunches newly-enhanced best-selling Erborian CC Crème

L’Occitane Travel Retail is relaunching Erborian’s global best-seller and cult-favorite, CC Crème - now better than ever, with an even cleaner, more potent formula and expanded shade range to meet the needs of travelers everywhere.

Already a runaway success worldwide - with one CC Crème sold every 12 seconds - this star product now comes in three new shades (Porcelain, Caramel, Deep) alongside the existing Clair and Doré already available in travel retail - creating a comprehensive offering for diverse skin tones.

The enhanced CC Crème retains its unique Korean patented, encapsulated pigment technology for instant tone adaptation and a luminous, second-skin finish - now with boosted skincare benefits. The improved formula features 2% Centella Asiatica to soothe skin and improve elasticity, and added hyaluronic acid for deep, lasting moisture. With SPF 30 the new CC Crème offers 24-hour hydration, immediate soothing, and visible bare-skin quality improvement, delivering smoother texture, more even tone, and natural radiance. Available in travel-friendly 15ml and 40ml formats, the new formula is clinically proven to show greater skincare efficiency and a proven impact on self-esteem, with neuroscientific emotional tests.

The enhanced packaging includes monoplastic tube for optimal recyclability and FSC paper for the paper box.

Immersive Travel Retail Campaign Rollout

Echoing a strong campaign in the domestic market, throughout October travelers can discover Erborian CC Crème’s reinvention across high-profile European and Middle Eastern airports including Paris CDG & Orly, Nice, London Heathrow, Rome, Madrid, Barcelona, and Brussels. The geo-targeted campaign features interactive touchpoints and an extensive campaign in both Rome and Madrid.

A Decade of Innovation, Elevated for Today

Since its debut in 2013, Erborian’s CC Crème has been a benchmark for hybrid skincare, offering light coverage, color correction, and a luminous finish. The new 2025 formulation reinforces Erborian’s skincare legitimacy with visible results that improve skin over time.

Clinical testing shows 95% of users report more luminous skin and 93% say they like their bare skin more after use.

Founded in 2007, Erborian has become a trailblazer in hybrid skincare, with iconic products like the BB and CC creams that offer the perfect balance between makeup and skincare – so that everyone can enjoy radiant, natural skin, and more importantly, feel great in it. It brings centuries of Korean beauty rituals and cutting-edge science together to help everyone step into their skin - unfiltered, and ready for anything.

Powered by Seoul, where ancient wisdom meets innovation, every Erborian product is loaded with high-powered Korean ingredients in supercharged formulas for real, visible results - without endless steps or harsh formulas. The brand creates high-performance Korean skincare that delivers immediate results, to boost both skin and self-esteem.