L’OCCITANE Travel Retail brings innovation, celebration and Provençal savoir faire to TFWA Cannes 2025

L’OCCITANE Travel Retail has announced its return to the TFWA World Exhibition & Conference in Cannes, which takes place from 28, September to 2, October 2025. The Group looks forward once again to showcasing its portfolio of premium beauty brands and engaging with its travel retail partners, clients, and colleagues from across the globe.

This year’s participation is particularly significant as L’OCCITANE Group begins the countdown to the 50th anniversary of its founding brand, L’Occitane en Provence, in 2026, a milestone that underscores five decades of sustainable beauty, innovation, and Provençal heritage.

At this year’s show, L’OCCITANE Travel Retail will highlight new and inspirational product launches and upcoming festive campaigns designed to delight travelers worldwide. These will include:

Maison L’Occitane en Provence – fragrance reborn: The Maison introduces its newly reimagined fragrance collection, Flora Orchestra, a symphony of 14 timeless scents inspired by the flora of Haute-Provence. With elevated design, sustainable innovation, and artistic storytelling, this reborn collection celebrates both heritage and modernity, offering travelers a sensorial journey that anticipates the brand’s golden anniversary year.

Erborian unveils reformulated cult icon: L’OCCITANE Travel Retail will present the newly enhanced Erborian CC Crème. A worldwide bestseller, with one unit sold every 12 seconds, the reformulated hybrid skincare-makeup product combines the benefits of a moisturizer, color corrector and foundation. The brainchild of Seoul-powered brand, Erborian, it provides a natural, radiant finish suitable for various skin types. The new formula now promises an even cleaner, more potent formula, expanded shade range, and sustainable packaging, reaffirming Erborian’s position as a leading brand in hybrid skincare.

Joyous Holiday campaigns promises a season of celebration: L’Occitane en Provence will unveil its captivating Les Lumières de L’Occitane en Provence holiday campaign, continuing its tradition of transforming airport spaces into immersive Provençal journeys. It will launch three exclusive limited-edition fragrances: Premiers Rayons, Lumière d’Hiver, and Nuit Festive along with gifting sets and seasonal novelties. The campaign is inspired by the radiant light of a winter’s day in Provence.

Meanwhile, Sol de Janeiro will return with its characteristically vibrant, festive and colorful Holiday product range, bringing irresistible joy, bold visuals, and exclusive gifting assortments to travelers around the world.

Evelyne Ly Wainer, Managing Director, Global Travel Retail, L’OCCITANE Group, says, "TFWA Cannes is always a highlight in the calendar and a time to reconnect with our valued partners and colleagues in the industry. It also offers us the opportunity to share the bold innovations shaping our brands in travel retail and this time to focus on our exciting upcoming celebrations for the 50th anniversary of our founding brand, L’Occitane en Provence, in 2026."

Mona L’Hostis, Marketing Director, Global Travel Retail, L’OCCITANE Group, adds, "From the rebirth of L’Occitane en Provence’s fragrance universe to the reinvention of Erborian’s CC Crème and the joyful holiday campaigns of our brands, Cannes 2025 is the perfect stage to showcase how our premium brand portfolio continues to evolve and connect with travellers globally."

As the Group approaches the 50th anniversary of L’Occitane en Provence, it remains committed to delivering sustainable innovation, engaging activations and strong partnerships that define its presence in global travel retail.