Let the party begin across multiple DFS stores this holiday season
DFS is encouraging its customers to “get ready to unbox the holidays with endless surprises” through its ‘Let the Party Begin’ campaign which is running across multiple destinations from Hong Kong and Macau to North America and Okinawa.
According to the luxury travel retailer, its stores have been transformed into festive wonderlands, where fun and excitement await at every corner, with customers invited to discover newly renovated boutiques of renowned brands in Hong Kong and Macau, exclusive pop-ups and immersive activations like the holiday-themed teamLab Future Park Okinawa and The Macallan’s 200-Year Celebration in North America.
Customers can discover the reimagined luxury zone at DFS Hong Kong, Canton Road, now home to Bulgari, Piaget, and Cartier (coming soon) or celebrate the first anniversary of teamLab Future Park Okinawa at DFS Okinawa with holiday-themed interactive art installations.
DFS North America in celebrating The Macallan's 200th Anniversary with a grand showcase of this legendary whisky maker
From December 14 to January 1, 2025, DFS CIRCLE members can enjoy the Naughty or Nice interactive game for the chance to win dining vouchers* and photo moments with holiday-themed backdrops, upon a net purchase of HK$888 (US$104) or above at select stores in Hong Kong and Macau.
Shoppers can enjoy the popular Korean Top-View Photo Experience at DFS Hong Kong, Canton Road, and DFS Macau, Shoppes at Four Seasons, Galaxy, and City of Dreams
The campaign features curated gift collections to suit every taste, occasion and budget, from glamorous beauty essentials such as Chocolicious Cheeks and Blush from Benefit and delightful wines and spirits including Time: Space Mastery from The Macallan. Lifestyle accessories like the Jellycat Christmas Collection re also highlighted.
Self-care is also targeted through luxurious beauty services, with pampering experiences ranging from relaxing spa treatments and VISIA skin analysis to fragrance discovery and full makeovers.
The DFS holiday campaign also offers exclusive payment promotions with Alipay and Mastercard until January 25, 2025, with DFS CIRCLE members able to claim even more benefits and offers. A virtual personal shopper experience in Chinese and English is also available.
