Lancôme partners with China Duty Free Group in eye-catching Holiday Express activation

Lancôme Travel Retail Asia Pacific is inviting traveling consumers to embark on “the most extraordinary brand journey” this festive season.

In partnership with China Duty Free Group, the Lancôme Holiday Express welcomes visitors to the brand’s legendary ‘voyage à la française’, a world made of French elegance, a pink train, and curated ‘patisseries’, in collaboration with the renowned French pastisserie, L'Éclair de Génie.

The highly-anticipated Lancôme experience is running at the cdf Sanya International Duty Free Shopping Complex, Block C Global Beauty Plaza across two key festive periods: November 1-29, 2025, and January 1-30, 2026. It marks Lancôme’s 90th anniversary finale celebration, evoking six senses of experience, to create an elevated and memorable consumer experience.

Jesus Abia, Managing Director of L’Oreal Travel Retail Asia Pacific, said, “This holiday season, we’re inviting travelers to rediscover the ‘inner child’ and connect with the magic of the holidays, travel and beauty. Launching the Lancôme Holiday Express as a world-first concept for Lancôme’s 90th anniversary is a massive milestone for L'Oréal Travel Retail, perfectly illustrating our commitment to pioneering and relentlessly pushing the boundaries of the Travel Retail experience.

“This spectacular experience is meticulously designed to transform transactions into best-in-class events, ensuring L’Oréal continues to lead the future of luxury travel retail across the region.”

Sense of Time – More than a Campaign

Grandeur, togetherness, generosity. These are Lancôme’s timeless values since 1935, and the brand continues to celebrate this in their 90th Anniversary grandeur celebration.

Nine decades of creating happiness through beauty - defying expectations with groundbreaking innovations, unexpected collaborations, and impressive consumer experiences to showcase that Lancôme is 90 years young.

Sense of Travel

As guests approach the façade, they are welcomed by train conductors and will receive a personalized train ticket to kickstart their unforgettable journey. The atmosphere is gently filled with evocative soundscapes and bespoke Lancôme scents. More than just stepping into a mall, visitors embark on their very own sojourns transcending location and time to find their very own Destination Happiness.

Sense of Place

Exclusively in Hainan, the Lancôme Holiday Express journey is made sweeter with a delectable collaboration with renowned French patisserie, L’Éclair de Génie, evoking a true sense of place. Guests embarking on the Lancôme Holiday Express will discover the trio collection of irresistible éclairs, thoughtfully crafted by L’Éclair de Génie, bringing a taste of Parisian artistry to this extraordinary milestone celebration. The champagne-inspired éclairs feature a refreshing raspberry and lemon filling, with a sprinkle of popping candy. Each éclair is a miniature work of art, available in three charming designs: a whimsical whistle, a classic train ticket, and an iconic train conductor's cap, adding a delightful narrative to every bite. Look out for the unmissable playful oversize “gourmandise”, the cute éclair telephone, the charming éclair lamp, surprising guests with unforgettable photo opportunities at every turn.

Sense of Service

Embodying Lancôme’s commitment to science and expertise for every woman, guests are then invited to enter a lush train cabin for a personalized skin analysis. Here, they can enjoy a complimentary Skin Screen consultation for a tailored skin treat. This moment is completed with a relaxing and indulgent hand massage to pamper guests.

Sense of Gifting

The final stop is the luggage of “ooh la la gifts”, where the celebration continues to surprise guests by delivering nothing but the best-in-class retail experience with leather éclair charms, each adorned with a whistle that can be customized, and there is even limited edition pink mini luggage.

Sense of Exclusivity

“A worldwide exclusive travel experience that makes one feel like a kid again”, the Lancôme Holiday Express arrived in Hainan, wrapped in gifts of grandeur, surprises and innovative luxury experiences. From the exclusive train concept, limited-edition éclair patisserie collaboration, to unique travel retail services and curated Holiday gift sets of Lancôme’s bestsellers, this is a one-of-a-kind memorable travel experience that truly makes Lancôme the brand of a lifetime.

Marking the grand finale of Lancôme’s 90th anniversary celebrations, the Lancôme Holiday Express outpost invites guests on a multi-sensory journey filled with beauty, joy, and wonder. The unparalleled experience embodies the brand’s French heritage, while reimagining luxury in an immersive, contemporary way.

Linda Wang, General Manager of Lancôme Travel Retail Asia Pacific, commented, “Our 90th anniversary is truly an extraordinary brand moment, and we couldn't think of a more fitting 'grand finale' to our celebrations than the world’s first Lancôme Holiday Express for travelers.

“From the dreamy pink train to our delightful L’Éclair de Génie collaboration and our “ooh la la” souvenirs, every element is designed to be unexpected and irresistible. This is how we elevate Lancôme's grandeur, TR differentiation, and celebrate our brand value: creating happiness through beauty since 1935.”