La Roche-Posay and Tax Free Norway partner on Melanoma awareness campaign at Oslo Airport
The La Roche-Posay #SaveYourSkin awareness campaign at Oslo Airport
Dermocosmetics brand La Roche-Posay, owned by L’Oréal Groupe, has teamed up with Tax Free Norway (the joint venture between Gebr. Heinemann and Norse Trade) on a Melanoma awareness campaign, in collaboration with Melanomforeningen, a Norwegian NGO for victims and survivors of melanoma.
According to the company, La Roche-Posay is committed to educating passengers/consumers and all key stakeholders on the importance of daily protection and skin cancer prevention.
During Melanoma Awareness Month in May, the companies hosted Dr. Karina Hansen, a medical doctor, to educate passengers on the ABCDE Method: a dermatologist-approved mole self-examine method, followed by a gamification quiz for a free sunscreen sample and educative leaflet for passengers to deep dive into the method. More than 2,000 samples were distributed during this campaign.
To amplify the commitment and scale the awareness during the week, on May 25 Tax Free Norway hosted a PR event sponsored by La Roche-Posay, inviting 10 skin influencers to visit the airport, learn more about the commitment and upskill their knowledge on the topic with Dr. Hansen.
Dr. Karina Hansen educated passengers on the ABCDE Method: a dermatologist-approved mole self-examine method
To expand its reach, La Roche-Posay showcased its latest innovative sun protection Anthelios UVmune 400 through retail animating three shops (Oslo East, Oslo North and Oslo Travel Value shop TVS).
Finally, to reach a further audience in the month of May La Roche-Posay took over all the Airport Media Screens highlighting the importance of daily protection all year long, and Anthelios UVmune 400 supported by a digital campaign around the latest launch (reaching an estimate of 1 million passengers).
