Jo Malone London and CDFG introduce Raspberry Ripple Collection to Haitang Bay
The fragrance and lifestyle house celebrates summertime, with a distinctly British twist in its new limited-edition collection
Jo Malone London has partnered with China Duty Free Group (CDFG) to bring the quintessential charm of the British seaside to cdf Sanya International Duty Free Shopping Complex Global Beauty Plaza (Block C) in Haitang Bay.
A Jo Malone London Raspberry Ripple activation is running until July 29, offering travelers the opportunity to immerse themselves in the nostalgia of British summertime. Whimsical touches include playful seagulls and a mega-sized Raspberry Ripple sculpture.
The fragrance and lifestyle house celebrates summertime, with a distinctly British twist in its new limited edition collection from Jo Malone London. Raspberry Ripple is described as a vivacious and enticing limited-edition fruity cologne, with sharp scarlet juices of lush raspberries combining with redcurrants and white musk to call to mind this nostalgic ice cream flavor.
Jessica Dong, Vice President/General Manager, Luxury Fragrances, Travel Retail Asia-Pacific, The Estée Lauder Companies, said, "With our CDF Haitang Bay Outpost Raspberry Ripple activation, we want to drive excitement around Jo Malone London by giving travelers the opportunity to truly immerse themselves in the sensory pleasures of a British seaside summer holiday. Through engaging touchpoints, we hope that travelers will share their experience with family and friends."
For an extra-special keepsake, the Jo Malone London Raspberry Ripple experience at CDF Haitang Bay has a retro-style photo booth for capturing a personalized 'selfie' postcard. Digital and physical versions are available, complete with an exclusive Hainan stamp.
With any Jo Malone London purchase at the Outpost until July 29, visitors can enjoy the brand's signature gift-wrapping service and receive exclusive treats from the limited-edition Raspberry Ripple collection. The experience concludes on a sweet note with a scoop of Raspberry Ripple ice cream, served from a charming vintage Bedford-style van with selected purchases.
