Imperial Brands to unveil Davidoff Selected Leaf at TFWA World Exhibition

Imperial Brands is returning to this year’s TFWA World Exhibition where it will unveil its latest innovation in Ultra-premium tobacco: Davidoff Selected Leaf.

Available only in a curated list of international airports, this new line represents the pinnacle of craftsmanship, exclusivity, and superior smoking experience.

Davidoff Selected Leaf is designed for those who seek more than just a product; they seek an experience. With 10% more tobacco than standard King Size formats, the Premium Line (PL) offers a longer lasting and more satisfying smoke. The blend features a high concentration of rare Oriental top-leaf tobacco, cultivated naturally in the sun-drenched foothills of the Southeast Mediterranean, delivering a refined and complex aromatic profile.

Davidoff Selected Leaf features Freshlock packaging, ensuring long lasting freshness and the perfect moisture level, as well as Senso-tipping paper for enhancing haptic feedback for a more refined feel.

Imperial Brands General Manager, Global Travel, Rizla & Nordics, Pierpaolo Pascucci, said, “Selected Leaf continues Davidoff’s legacy of excellence, combining modern sophistication with timeless quality. From cultivation to packaging, every detail is meticulously crafted to deliver an unparalleled smoking experience”

The Imperial Brands team will be located in the Golden Village GO6, during TFWA World Exhibition.