Imperial Brands strengthens business by uniting Global Travel, Rizla and Nordics

Imperial Brands has created a new Global Travel, Rizla and Nordics (GTR&N) Cluster, enhancing its ability to serve consumers across duty free, travel retail and the Nordic domestic markets.

The Nordic domestic markets will be brought together with Global Travel & Rizla to form the larger unit, which will be led by Pierpaolo Pascucci. He has been leading the Global Travel & Rizla cluster and will now extend his leadership to include the Nordics, ensuring continuity for consumers and partners.

The move underlines Imperial Brands’ commitment to the duty free and travel retail channel while strengthening its expertise serving Nordic consumers.

“This integration represents an exciting step for our consumers,” Pascucci said. “By combining Global Travel, Rizla and the Nordics into one cluster, we can bring greater focus, agility, and collaboration to the way we support our partners.

“For duty free and travel retail, this means an even stronger platform to showcase innovation and drive growth. For the Nordics, it offers the scale and expertise of a dedicated international cluster. We look forward to building on these opportunities together.”

The transition to the new cluster will be completed on October 1, with planning and handovers already underway.