October 16, 2025
Floral Street partners with Netflix to create ‘Bridgerton’ fragrance
The floral gourmand fragrance has been developed to coincide with the release of the costume dramas’ fourth season early next year
Floral Street, the fragrance specialist which partners with International Brand Builders in travel retail in the Americas, has collaborated with Netflix on a new ‘Bridgerton’ fragrance.
The floral gourmand scent has been developed to coincide with the release of the costume dramas’ fourth season early next year.
The fragrance will be the 11th from the Floral Street brand. Full details of the new scent are not yet available but brand founder Michelle Feeney described the collaboration with Netflix and leading perfumers as a celebration of storytelling, sustainability and scent.
Feeney, a former Estée Lauder Cosmetics executive, founded Floral Beauty as an accessible beauty brand underpinned by sustainable practices. The brand remains independent and prides itself on being “powered by flowers” and inspired by the vibrant culture of London. It creates vegan and cruelty-free perfumes and home scents using fully traceable, responsibly sourced ingredients. Packaging is reusable, refillable, recyclable or biodegradable.
