Now at Paris Charles de Gaulle, the exclusive Yves Saint Laurent Summer Beauty Oasis also popped up in Dubai and Beirut this summer
Yves Saint Laurent Beauty’s interactive and immersive Summer Beauty Oasis pop-up in Paris Charles de Gaulle airport features the brand's iconic Fragrance & Makeup products from June 15th to August 31st.
Travelers can choose an Yves Saint Laurent fragrance and place it on an interactive table. A soothing wave layout appears on screen, transitioning to the fragrance’s campaign identity while the scent itself is released in the air.
The summer pop-up, adorned with the iconic Majorelle blue and vibrant mosaics, offers passengers a virtual escape to an oasis in Morocco for an elevated sensory experience
For any fragrance purchase, a customization service via UV printing is available, with exclusive patterns designed especially for this pop-up, making personalization even more unique.
In a dedicated beauty station, travelers can try out the new eyeshadow palettes, including an exclusive one crafted specifically for the Summer Beauty Oasis pop-up. An Yves Saint Laurent makeup artist will create the look of the customers’ choice, and will offer them personalized advice on products and application.
The pop-up also offers travelers a digital entertainment experience, with a dedicated gaming app where consumers can try their luck and win a reward.
