Essence Corp extends Fenty Beauty footprint in Caribbean

Miami-based distributor Essence Corp is celebrating new Fenty Beauty listings in the Caribbean as the trend-setting beauty brand extends its network in the region.

In June the brand – launched by Barbadian superstar and businesswoman Rihanna in 2017 with a ‘makeup made for all, no matter your skin tone and type’ approach – opened its 20^th Fenty Beauty location in the Caribbean.

Located at Castries Duty Free in St Lucia, the new space marked the fourth Fenty Beauty space opened in partnership with leading global travel retail and F&B player Avolta, following the brand’s launch in Barbados in October 2024.

Another Fenty Beauty location, at Image’s Luryx Duty Free in St. Thomas, also opened in June.

Brand building

Known for its brand-building expertise, Essence Corp serves as the bridge connecting successful US brands with Caribbean markets. The latest Fenty Beauty spaces, according to Essence Corp, mark a “significant milestone” in the brand’s regional expansion.

With Fenty Beauty products now accessible in St. Lucia and St. Thomas, the brand is highlighting not only its products but also its high-quality makeup services and offer of personalized skincare consultations.

Essence Corp has been at the center of promotions and celebrations of Fenty Beauty’s expanding network of locations. Last year, a nine-island launch across the Caribbean featured Fenty Beauty, Fenty Skin & Fenty Eau de Parfum by Rihanna and included an exclusive event attended by the superstar.

Essence Corp remained at the fore of the brand’s launch in two locations with Fontana in Jamaica earlier this year.