Falic Group launches UETA MEA to serve diplomats worldwide

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The Falic Group, a leader in travel retail, luxury goods, and distribution, has launched UETA MEA, the “first truly global supplier dedicated to serving diplomats worldwide”.

Headquartered in Dubai, UETA MEA plans to extend its reach into Europe and Asia.

Offering product support specifically tailored to diplomatic missions, UETA MEA provides an extensive selection of premium products, ranging from wines and spirits to fragrances, cosmetics, and household items. UETA MEA is equipped to handle various diplomatic requests, with a comprehensive global distribution network designed to ensure timely and efficient delivery to meet diplomatic needs worldwide.

According to the Falic Group, with UETA MEA, diplomats located anywhere in the world now have access to a dedicated global platform for any product requests, bringing quality, trust, and convenience directly to their missions.


UETA MEA provides an extensive selection of premium products, ranging from wines and spirits to fragrances, cosmetics, and household items

In line with UETA MEA’s commitment to excellence, UETA MEA is welcoming three experienced diplomatic professionals to the team: Joe Swords as General Manager, James Grundy as Sales Manager, and the Head of Logistics starting in December.

Swords and Grundy collectively bring over a decade of customer, sales, and business development experience from their previous roles in diplomatic business. The team is supported by Leon Ashford, Commercial Director, who adds a strong background in commercial strategy and market analysis.

Together, the new hires reflect UETA MEA’s commitment to investing in top talent to support strategic goals, positioning UETA MEA for continued innovation and success as they expand globally. Within the next few weeks, UETA MEA will be introducing further new team members.

Key Benefits of UETA MEA include:

  • Global reach, personal touch: Serving diplomats worldwide with a customer-centric approach, providing personalized service to meet the demands of diplomatic missions.
  • A Team of Diplomatic Channel Experts: Experienced professionals, well-versed in the needs of the diplomatic corps, ensure world-class service at all times.
  • Extensive local Knowledge and relationships: Leveraging established connections and local expertise to navigate complex regulatory environments effectively.
  • Comprehensive product range: A diverse selection of high-quality products tailored to meet the wide-ranging needs of diplomats in all markets.
  • Commitment to excellence: Upholding the highest standards of product quality and service, UETA MEA provides trusted, premium goods and services worldwide.


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Hibah Noor

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