September 10, 2025
Duty Free Americas and The Estée Lauder Companies seal strategic global retail partnership
The collaboration will be a key driver in ELC’s accelerated expansion ambitions in The Americas
Duty Free Americas (DFA) – the largest duty-free operator in the Americas - and The Estée Lauder Companies (ELC) – a world-renowned leader in prestige beauty – have joined forces in a strategic global retail partnership to launch ELC brands across DFA stores.
This exciting collaboration marks a significant milestone in elevating prestige beauty experiences for international travelers and will be a key driver in ELC’s accelerated expansion ambitions in The Americas.
“We are very excited to launch this partnership with The Estée Lauder Companies and its exceptional portfolio of beloved brands,” said Jerome Falic, Chief Executive Officer, Duty Free Americas. “This collaboration is underpinned by our shared commitment to delivering best-in-class retail experiences for international travelers. By integrating ELC’s world-class brand portfolio and deep consumer understanding with DFA’s expansive retail network and operational expertise, together we are uniquely positioned to drive further growth, enhance in-store engagement, and set a new benchmark for excellence in travel retail.”
Through this retail partnership, ELC’s diverse portfolio of iconic brands will be available to international travelers through DFA’s robust retail network, offering travelers access to exceptional beauty products and personalized in-store engagement.
“We are delighted to enter a strategic global retail partnership with DFA, a leader in travel retail operations,” added Olivier Dubos, SVP and GM, Travel Retail Worldwide, The Estée Lauder Companies. “This partnership is anchored in consumer centricity – the driving force behind our Beauty Reimagined strategy.
“As we continue to elevate the role of travel retail in building brand equity, we look forward to partnering with DFA to deliver exceptional experiences that deepen consumer connections with our iconic brands and products. We are confident that our work together positions us well to generate strong retail sales growth in The Americas for ELC’s travel retail business in fiscal 2026.”
DFA and ELC said they are committed to “setting high standards of excellence in travel retail, leveraging their respective strengths to deliver innovative, consumer-centric solutions and drive future success”.
