DFWC Academy introduces Responsible Retailing of Tobacco and Smoke Free Alternative Products course
The new course is designed to assist frontline sales staff understand and navigate the complexities around the sale of these products in duty free shops

The Duty Free World Council (DFWC) Academy has extended its program of responsible retailing courses.
Courses entered on Alcohol, Confectionery, Chocolates and Biscuits have been taken by more than 12.000 students and are part of the training programs of several of the industry’s leading retailers. These successful courses are now complemented by a course on the Responsible Retailing of Tobacco and Smoke Free Alternative Products.
The new 20-minute training is designed to assist frontline sales staff understand and navigate the complexities around the sale of these products in duty free shops and to share global industry best practice. The course is also relevant for other retailer staff, suppliers and third parties involved in the sale of this product category in the duty free channel.
Enrolment to the course is free of charge. The English version has just been published, and Spanish and Mandarin language versions will be launched shortly. All DFWC Academy courses are developed in formats compatible with most organization’s learning management systems and can be delivered through an organization’s LMS if desired.
Sarah Branquinho, Duty Free World Council President, said, “Responsible retailing is particularly important for our industry given the controls and restrictions which apply to some of the product categories which are sold in duty free stores. It is critical to the reputation of our industry and is a foundation for its growth, given that industry retail practices are monitored by regulators whose decisions can have huge impacts on our industry. It is another example of our industry ensuring that our customers can shop with confidence in duty and tax free stores.
“I encourage all industry stakeholders involved in the retailing of tobacco and smoke free alternative products in duty free to avail of this newly created industry asset. The Duty Free World Council is proud to offer this course free of charge as part of our ongoing service to the industry in pursuit of our goal to raise industry standard through education”.
Details on the responsible retailing of tobacco and tobacco related products, and all DFWC Academy courses, can be found here https://www.dfwc.academy/our-courses-2/.
Organizations who would like to explore offering this or other DFWC academy courses through their LMSs are invited to contact the DFWC Executive Secretary Gerard Murray on gerard.murray@dfworldcouncil.com.