Coty Travel Retail and The Shilla Duty Free bring ‘Festival of Scents’ to life at Singapore Changi Airport

Coty Travel Retail has unveiled its latest activation, 'Festival of Scents', in partnership with The Shilla Duty Free Singapore in Changi Airport Terminal 2 Departure Transit Hall.

The immersive Diwali-themed pop-up, which was The Shilla Duty Free Singapore’s first-ever Diwali fragrance activation, transformed travelers’ fragrance discovery journey into a celebration that blended modern sophistication with festive traditions, uniting travelers through scent and storytelling.

The pop-up, which ran from October 17 to November 6, invited travelers to explore bestselling fragrances from six iconic houses in a setting inspired by the radiance of Diwali.

Designed with warm golden tones, intricate decorative details, and radiant accents that created a welcoming atmosphere celebrating both fragrance and festivity, visitors could enjoy a Chai Bar offering sweet treats such as chai-flavored tea and lollipops, alongside a scented blotter experience that immersed them in Diwali traditions. They were also treated to traditional Dhol Drum performances from October 18 to 23 and were able to capture memorable photo moments.

Mette Engell, Senior Vice President, Coty Global Travel Retail, said, “For Coty, Diwali is a time of joy, connection, and celebration. Through ‘Festival of Scents’, we created an experience that reflects the beauty of the season while showcasing Coty’s leading fragrance portfolio in a way that appeals to travelers. We were delighted to partner with The Shilla Duty Free to bring this activation to life for travelers at Changi Airport.”

Chan Sok Ling, Chief Operations Officer, The Shilla Duty Free Singapore, added, “The ‘Festival of Scents’ marked an exciting milestone for The Shilla Duty Free Singapore as we brought our first-ever Diwali fragrance activation to life at Changi Airport. This collaboration with Coty showcases our shared commitment to creating immersive and culturally resonant experiences for travelers. Together, we celebrate the art of fragrance in a way that connects people through joy, tradition, and discovery.”