Coty launches Gucci Flora Gorgeous Orchid Eau de Parfum in key international airports
Coty Travel Retail introduces its Gucci Flora Gorgeous Orchid Eau de Parfum to travelers through key airports in the Americas, Asia Pacific and Europe
Coty Travel Retail has unveiled the avant-première launch of Gucci Flora Gorgeous Orchid Eau de Parfum at major international airports, with travel retail as one of the exclusive channels to offer the new scent ahead of its rollout in all designated global locations.
Travelers across the Americas, Europe, and the Asia Pacific region will have the opportunity to discover the latest Gucci Flora fragrance and engage with it through a variety of touchpoints.
The new Gucci Flora campaign by Creative Director Sabato De Sarno features Miley Cyrus
In the Americas, the launch, in collaboration with DFS and Motta, will feature garden-inspired pop-up spaces in New York’s JFK Terminal 4, Tom Bradley International Terminal at Los Angeles International Airport, and Terminal 1 in Tocumen International Airport in Panama. These pop-ups will showcase Gucci Beauty’s multi-axis portfolio, offering passengers the opportunity to discover the Gucci Flora Gorgeous Orchid Eau De Parfum through a 360-degree omnichannel experience.
At the heart of the pop-up experiences lies the Gucci olfactive discovery, where visitors can interact with The Alchemist’s Garden collection and Gucci makeup. Customers will also be able to personalize their purchases with engraving and gift-wrapping services.
Across the Asia-Pacific region, travelers can discover the fragrance at major airports and travel retail locations in India, Thailand, South Korea, Singapore, as well as in key cities across China, including Shanghai, Beijing, Hong Kong, and Macau. At DFS Macau Galaxy Downtown Duty Free, the Gucci Flora Gorgeous Orchid pop-up will offer an immersive digital experience, allowing travelers to explore the fragrance’s story and notes. Visitors will also have the opportunity to immerse themselves in the new Gucci Flora campaign by Creative Director Sabato De Sarno, featuring Miley Cyrus against the backdrop of Los Angeles’ iconic Hollywood landmark.
Gucci Flora Gorgeous Orchid Eau De Parfum blends vibrant vanilla with a fresh marine accord, enhancing the luminous sensuality of vanilla orchid
Coty will also debut the fragrance in key travel retail locations across Europe, delivering the unique Gucci experience with a combination of best-in-class retail activations and omnichannel retailtainment. Throughout July, Gucci Flora Gorgeous Orchid Eau De Parfum is exclusively available at major airports including Milan Malpensa, London Heathrow, Josep Tarradellas Barcelona-El Prat, Paris Charles de Gaulle and Istanbul International.
To commemorate this occasion, a special 3D Digital Out-of-Home (3DOOH) installation will be exclusively available at Paris Charles de Gaulle Airport, enabling consumers to interact with the Gucci Flora Gorgeous Orchid Eau De Parfum in new immersive ways.
Gucci Flora Gorgeous Orchid Eau De Parfum is the latest addition to the Gucci Flora 'family'
Gucci Flora Gorgeous Orchid Eau De Parfum blends vibrant vanilla with a fresh marine accord, enhancing the luminous sensuality of vanilla orchid. The fragrance, housed in a radiant yellow bottle, resembles a luminous sunshine bouquet with fresh, floral notes, further enhancing the vitality of the Gucci Flora collection. The Gucci Flora Gorgeous Orchid Eau De Parfum is available in three bottle sizes – 30ml, 50ml, and 100ml – as well as a 10ml pen spray.
The full list of travel retail locations from the Asia-Pacific is as follows:
- Mumbai Duty Free at Mumbai International Airport
- Delhi Duty Free at Delhi International Airport
- King Power Duty Free at Bangkok Don Mueang Airport
- Sunrise Duty Free at Shanghai Pudong International Airport, Shanghai
- Sunrise Duty Free at Beijing International Airport
- The Shilla Duty Free at Hong Kong International Airport
- DFS Macau Galaxy Downtown Duty Free
- Shinsegae Duty Free in Seoul Downtown, South Korea
- The Shilla Duty Free in Seoul Downtown, South Korea
- The Shilla Duty Free in Singapore Changi Airport.
