The ‘Be a Changi Millionaire’ campaign offers shoppers the chance to win S$1 million and a Porsche Macan
Changi Airport and Jewel have launched a year-long shopping campaign, ‘Be a Changi Millionaire’, offering shoppers the chance to win S$1 million (US$748,000) and a Porsche Macan when they spend S$50 (US$37.40) or more at Changi Airport, Jewel or iShopChangi.
More than 20 new stores, food and beverage outlets, as well as health and beauty services have set up shop in Changi Airport and Jewel. Ranging from gourmet indulgences to trend-setting accessories, they include 16 new-to-Changi and new-to-Jewel brands.
In Changi’s public area, offerings include Crown Prince Kitchenette, a contemporary Chinese restaurant that offers an all-time Singapore favorite – Teochew pork rib soup (Bak Kut Teh); XW Western Grill at Terminal 2, which features an all-you-can-eat salad bar and an extensive array of hot and cold sides; a revamped McDonald's featuring a Digital Play Wall. Opening soon are Godiva in T3; Jamba Juice in T1; and Starbucks and Burger King in T4.
In the transit area, five establishments have also recently opened. They include three new-to-Changi brands – Scarves & Glitter at T1, which boosts a treasure trove of clothing, accessories and handcrafted souvenirs; popular homegrown brand Beyond the Vines’ pop-up store (T3) with its unique collection of bags and wallets, including its signature dumpling bag that blends fashion with functionality; and Gourmet Sarawak (T3) which serves a variety of traditional Sarawakian dishes, including the famous Kolo Mee. Meanwhile, Archipelago Bar (T2) lets passengers grab a quick meal and unwind with craft beer while Bacha Coffee has added a duplex outlet in T4, after opening its world’s largest store in T3 last year.
In time to come, passengers can also look forward to luxury Italian menswear Stefano Ricci (T1) and Ella Robotic Barista (T2 and T3) as they make their debut in Changi.
At Jewel, seven new brands join its line-up of 250 retail and F&B outlets in June. This includes a mix of categories across electronics, watches, health and beauty services and cafés from both local and international brands. Minmed Wellness Collective, a one-stop health and wellness concept, opened on June 1. It offers convenient and comprehensive health screening services in its first-to-market health screening suites and fitness classes such as rhythm cycling, yoga, barre and pilates classes held at the verdant Shiseido Forest Valley and Canopy Park. Visitors can also look forward to more beauty and spa offerings with Natureland’s second premium outlet in Singapore at Jewel, and SkinGO!, which offers express Korean facials.
Famous Hong Kong bakery Kee Wah will open its second Singapore store at Jewel soon and fans can look forward to premium quality snacks with the authentic taste of Hong Kong. Local patisserie Nesuto will also make its debut in a mall setting with a premiere store/ cafe concept that will carry a full array of products. Retailing a wide range of high-quality drones, cameras and accessories, DJI will be opening its first Singapore physical store at Jewel. G-Shock Casio will also be introducing Jewel exclusive products among its range of watches.
As ‘Be a Changi Millionaire’ returns for its 11th installment ,travelers will have the chance to win some exciting prizes. Teaming up once again with the iconic German sports car brand Porsche, this year's campaign, aptly themed 'All the luck in the world, now in Changi', packs a punch with the grand prize of a staggering S$1 million (US$748,000) and a Porsche Macan, which retails at about S$270,000 or US$207,000 (excluding the Certificate of Entitlement).
Teo Chew Hoon, Changi Airport Group’s Managing Director for Airside Concessions, said, “We are excited to showcase these new offerings, which reflect the latest trends and cater to the diverse needs of our discerning travellers. The ‘Be a Changi Millionaire’ campaign adds more joy and excitement to their journey with us and underscores our commitment to constantly evolving and delivering an extraordinary shopping and dining experience. Whether it's a million-dollar windfall or a dream vacation, we want to inspire and reward our shoppers with life-changing experiences.”
To enter this grand draw, shoppers need to spend just S$50 (US$37.40) in a single receipt at Changi, Jewel, or online at Changi's e-commerce portal iShopChangi. To boost the winning odds, shoppers can indulge in a shopping spree on iShopChangi and check out using Changi’s e-wallet Changi Pay. This will earn customers four additional chances to win the grand prizes.
Shoppers and diners get the opportunity to win sensational prizes, including S$1,000 (US$748) cash daily, S$3,000 (US$2245) worth of Jewel vouchers and a pair of air tickets every month. Destinations include Bhutan, Egypt, Turkey, Ethiopia, Fiji, New Caledonia, Australia and Korea. Customers who pay with Mastercard can also snag staycations and tickets to local attractions.
James Fong, Chief Executive Officer of Jewel Changi Airport Development, said, “As an iconic multi-dimensional lifestyle destination, Jewel is constantly looking for ways to create the most exciting visitor experience, and at the same time strengthen Changi’s appeal. We are excited to welcome these new brands to Jewel as they expand their footprint in Singapore with their new and unique concepts to enhance the vibrant commercial mix. There will be more than 30 new store openings expected by the end of 2023, translating to one new opening every two weeks. Jewel is also delighted to be part of the 'Be a Changi Millionaire' shopping promotion this year where our visitors stand a chance to win enticing prizes even as they indulge in Jewel’s extensive range of retail, F&B, services, and play attractions.”
