Cellularline Group presents smart solutions for travel retail

Cellularline Group returned to this year’s TFWA World Exhibition with a strong presence, unveiling a range of innovative accessories designed for those who are always on the move.

The company showcased the Cellularline, Music Sound and SKROSS brands and also introduced Charge&Go, an innovative solution that integrates a secure charging locker —allowing consumers to safely store and charge their smartphones— with a dedicated fast-charging product display and testing area. It is developed in response to the critical need for reliable mobile power during travel, an area currently underserved by limited electrical outlets and generic charging stations.

This launch, according to Cellularline, introduces a unique in-store service designed to transform phone charging into a value-added experience. For retailers it is positioned as a distinctive retail service that drives foot traffic, increases customer dwell time, and boosts incremental sales through targeted up-selling and cross-selling opportunities. For shoppers, it offers fast and secure charging combined with a guided and engaging experience.

At TFWA 2025, Cellularline presented a curated selection of innovative new products and bestselling accessories designed for frequent travelers, professionals, and content creators. The lineup focused on performance, portability, and user-friendly design, offering practical solutions to enhance comfort and connectivity on the go. Among the travel essentials, smartphone mounts such as Mag Travel Holder and Travel Holder ensure safe and stable device use during transit.

In the audio segment, Sound Transmitter and In-Flight Transmitter enable seamless wireless listening—even on aircraft or with non-Bluetooth sources. Security is also central to the lineup. The Data Security Adapter blocks data transfer when charging in public places without affecting speed and works with any cable. Similarly, Cable Data Block offers the same protection integrated directly into a USB-C charging cable—ideal for travelers who prefer an all-in-one, clutter-free solution.

Meanwhile, Tracy Lock is a TSA-approved smart lock that integrates with Apple’s Find My network, allowing real-time tracking of your luggage. Tracy provides secure and hands-free ways to carry smartphones and essentials, offering a perfect mix of comfort and peace of mind while on the move. Tracy is also available in a new Android-compatible version, expanding its accessibility to a wider range of users.

For content creators and photography enthusiasts, tools like Freedom, Sparkle, and Freemotion combine the functionality of a selfie stick, tripod, and gimbal to help capture smooth, high-quality visuals.

Cellularline also showcased the power bank collection that offers compact and reliable charging solutions tailored to a wide range of users—from minimalists to power users. Models like Elite, Mag Lite, Rocket, Glam and the new Mag Vibe 3000 —a 3,000 mAh MagSafe power bank with a bold, round design—balance strong performance with clean aesthetics. All units come pre-charged with at least 40% battery, are carry-on compliant, and are ideal for last-minute purchases.

Performance and practicality come together in the Retractable Power Range, a selection of compact wall and car chargers with built-in retractable cables for a clean, clutter-free experience. Powered by GaN technology, from the 30W and 65W wall chargers—ideal for everything from smartphones to laptops—to the 100W retractable cable, this range offers practical charging solutions for life on the go.

Within the audio category, Music Sound - Cellularline Group’s dedicated audio brand - continues its rapid growth by offering products that combine high performance, trend-forward design, and accessibility. The lineup is further enriched with a new launch: Maxi3, the latest addition to the range, is an over-ear wireless headphone featuring Active Noise Cancelling (ANC) technology for immersive sound and clear calls. With up to 35 hours of playtime, metal-effect earcups, and a padded headband for all-day comfort, Maxi3 blends premium performance with sleek, modern design.

With a mix of new launches and bestselling products, Cellularline said it is reaffirming its commitment to combining innovation, practicality, and design, offering solutions that respond to the evolving needs of today’s connected travelers.

In-Flight Transmitter: The perfect combination of a Bluetooth transmitter, providing a seamless and wireless audio experience. With advanced technology, it allows audio to be transmitted from a device to Bluetooth or TWS headphones, ensuring smooth, high-quality sound even in dynamic environments. Designed for immediate use, this device does not require any app to operate, making it incredibly user-friendly. It supports the connection of one or two pairs of headphones simultaneously, enabling shared or private listening. Compact and lightweight, the device offers versatility, delivering wireless audio freedom in any situation.

Sound Transmitter: A Bluetooth device that functions as both a transmitter and receiver, providing a versatile solution for wireless audio. In its transmitter mode, it allows audio to be sent from your TV to Bluetooth or TWS headphones, enabling cable-free listening. It can also be used with other devices and in various situations. As a receiver, it enables Bluetooth functionality for devices, allowing users to stream audio from a smartphone to car stereo or Hi-Fi system with a 3.5mm jack.

Mag Travel Holder: This magnetic travel mount specifically designed for iPhones with the MagSafe system, allows easy attachment and removal of the iPhone (equipped with MagSafe technology) with a simple and quick motion. The clamp attachment adapts to various thicknesses, ensuring a firm grip on different surfaces. With a 360° rotation feature, it provides flexible positioning for the iPhone, offering both vertical and horizontal viewing,

Data Security Adapter (New launch): This compact USB-C adapter is designed to keep devices safe while charging in public spaces. By blocking unwanted data transfer, it ensures that any connected cable will only provide power, protecting your smartphone from potential security risks. The adapter does not affect charging speed and disables Android Auto or CarPlay and is compatible with all USB-C cables, this adapter combines safety, convenience, and

Cable Data Block (New launch): This USB-C charging cable features a built-in data blocker adapter that protects from unwanted data transfer while charging in public spaces. Ideal for travelers, it helps prevent juice jacking by allowing power-only connections, with no data exchange.

Tracy Lock (New launch): An innovative object-finding lock designed to seamlessly integrate with Apple’s Find My ecosystem through the pre-installed Find My app. Combining advanced technology with robust security, it offers a unique alternative to traditional trackers. With TSA certification, the Tracy Lock can be safely inspected at airport security without damage, making it ideal for travel. It is exclusively compatible with Apple devices.

Tracy Tag: A small, Bluetooth-enabled tracker designed to keep track of your personal items such as keys, wallets, backpacks, and suitcases and compatible with the Find My app on Apple devices. It works both for nearby and distant objects, with the ability to view your object's location on the map when out of Bluetooth range. Tracy also offers android-compatible version, expanding its accessibility to a wider range of users.

Sparkle: A Bluetooth selfie stick with tripod function and LED light, ideal for taking photos, selfies, and videos. Its compact design allows for easy portability, offering complete freedom of movement. The universal phone holder ensures compatibility with various devices.

Freemotion: The perfect combination of a gimbal, selfie stick, and tripod, offering motion stabilization for smooth, vibration-free shots. Its advanced anti-shake technology ensures stable, high-quality results even in dynamic conditions. Designed for immediate use, Freemotion doesn’t require any app to operate, making it incredibly user-friendly.

Cellularline’s Powerbanks and chargers

The Elite 10000 is a compact power bank designed to provide up to 72 hours of additional charge for smartphones and other mobile devices. With a capacity of 10,000mAh, it features two USB-C ports (with 18W input and 20W output, respectively) and one 18W USB port, to charge up to three devices simultaneously. Also available in a 20,000mAh version, called Elite 20000.

The May Lite 10000 is a compact power bank with MagSafe technology, designed to provide efficient and safe charging simply by magnetically attaching it to a compatible iPhone. With a 10,000mAh capacity, it delivers up to 72 hours of extra charge—no cables or precise alignment needed. Also available in a 5,000mAh version, called Mag Lite 5000.

The Rocket 20000 is ideal for quickly charging laptops, tablets, and smartphones. With a 20,000mAh capacity and a maximum output of 65W, it provides several extra hours of battery life for your devices—for example, it can deliver up to 34 additional hours of charge for a laptop. This power bank features two USB-C ports and one USB port, ensuring versatile and efficient charging. The USB port delivers up to 18W, while the USB-C ports provide 65W and 20W, respectively.

Glam 10000 is a 10,000mAh portable charger that provides up to 72 hours of extra power for your smartphone, equipped with three ports—a USB-C with 18W Power Delivery input and 20W output, a second USB-C output port at 18W, and a USB-A output port at 18W.

Mag Vibe 3000 (New launch): A compact 3,000 mAh MagSafe power bank with a distinctive round shape and vibrant, eye-catching graphics. It magnetically attaches to iPhones with MagSafe technology, delivering 5W wireless charging on the go—no cables needed. Features include a USB-C port for recharging and LED indicators for battery level. Compatible with all iPhones from iPhone 12 onwards.

30w Wall Charger With Retractable Cable: A compact and travel-friendly wall charger designed to deliver efficient charging for all smartphones and tablets up to 30W. Thanks to GaN technology, the charger ensures high performance in an ultra-compact size, making it the ideal accessory for everyday use and travel. Available in white, it comes with a sleek book-style packaging with UV finishing, confirming its balance of design and functionality.

65w Wall Charger With Retractable Cable: A compact and travel-friendly wall charger designed to power all devices — including laptops — with up to 65W Power Delivery. It features a USB-C port combined with a built-in 90 cm retractable USB-C to USB-C cable, delivering an efficient 2-in-1 charging solution that eliminates the need to carry extra cables. With a maximum simultaneous output of 65W, it supports fast and reliable dual-device charging across all major brands.

Retractable Usb-C To Usb-C Cable: A compact and versatile solution for quickly and efficiently charging all devices, from smartphones to laptops. It supports up to 100W Power Delivery, ensuring optimal performance even with the most demanding devices, and is compatible with all GaN chargers from 45W upwards. Thanks to its extendable length of up to 120 cm, it offers maximum convenience in every situation, minimizing clutter and keeping things tidy both at home and on the go.

Power Bank Solar 20.000: The 20,000 mAh Solar Power Bank is a sustainable and practical solution for those always on the go. Combining high capacity with environmental care, it delivers fast and reliable charging wherever you are. Equipped with a 1.5W solar panel using EFTE technology, the power bank can recharge via direct sunlight with 20% faster energy absorption, offering durability and resistance to water, dust, and high temperatures. Compatible with all smartphones.

Music Sound’s New Launch

Maxi3 (New launch): Maxi3 is the latest over-ear wireless headphone by Music Sound, combining advanced features and a sleek, modern design to deliver a premium audio experience. Equipped with Active Noise Cancelling (ANC) technology, it blocks out unwanted background noise and is ideal for travel, with up 35 hours of playtime, soft padded headband for all-day comfort and on-ear controls. Available in four stylish colors.